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Marketing Specialist, CRM

2 weeks ago

Sydney, Australia Wisr Full time

**Working at Wisr**

As a purpose-led organisation on a mission to bring people closer to financial wellness, we truly believe in what we do and every person who joins our team plays a part in our success. By practising what we preach (hello, $500 wellness reimbursement, 1:1 coaching via Uprise and unlimited Udemy learning), you are empowered to own your role, your development and the space that you play in.

We value psychological wellbeing and safety, fostering a high-performing culture which enables continuous learning and growth. Our hiring and interviewing process is designed for you to showcase your experience, skills and passion and take great pride in not just ‘ticking a box’. If this role resonates with you, we want to hear from you.

We are a people first business and flexibility is key to that - whether you prefer to be in our beautiful office space full time or prefer to work in a hybrid manner, we don’t mind

We are looking for a superstar marketing specialist to bring our marketing automation program to life, creating journeys and campaigns that our customers love. You will play a pivotal role in refining and expanding our current strategy, with a focus on driving customer retention and lifetime value across both our B2C and B2B offerings. As a core member of the Marketing & Growth team, reporting to the Marketing Manager, Lifecycle, you will work closely with key stakeholders to deliver a game-changing customer experience that delights and drives action. You take ownership and know how to harness the power of marketing automation to get the right message, in the right channel, to the right customer at the right time. Ideally, you are an experienced professional who thinks strategically, but also likes to roll up your sleeves and get things done.

**What you’ll do**:

- Manage the delivery of our marketing automation program and execute campaigns from end-to-end, including planning, targeting, rollout, and optimization - Braze and Stripo are our platforms of choice
- Design engaging and innovative journeys across the customer lifecycle
- Analyse campaign performance, share insights, and confidently make recommendations for future activities by utilising Amplitude and GA.
- Identify and proactively recommend improvements to processes and Ways of Working to achieve better outcomes for Wisr and our customers
- Develop customer segmentation strategies and collaborate with stakeholders for aligned execution
- Use data analytics to enhance customer communications
- 4+ years of CRM and data-driven marketing experience (client or agency side, B2B and/or B2B2C experience a strong advantage)
- Hands-on experience using an enterprise-level marketing automation platform (ie. Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, etc.)
- Knowledge of HTML and LiquidA proven track record in making things happen and delivering results
- Excellent communication and problem-solving skills
- Strong analytical skills
- Passion for understanding the customer and finding ways to improve their experience, learning from both first-party data and broader market trends
- A willingness to learn

**Some of Our Perks & Benefits**
- Flexible and hybrid working
- $500 every year to spend on your wellbeing
- Take an extra Annual Leave day off on us every financial year, with A Day on Wisr
- Access via WHEREFIT to discounted gym memberships, corporate discounts for wellbeing products and more
- Generous paid parental leave to support your transition to parenthood
- Unlimited Udemy access to learn new skills
- Regular social events and awesome team offsites
- Access to our Employee Assistance Program, Uprise with up to 6 coaching sessions per year

**Our Why, What and How**

We are a proudly purpose-led ASX-listed fintech on a mission to bring people closer to financial wellness and make a real difference in the world, starting right here in Australia. By building products and experiences designed to have a positive impact on the financial health and lives of our customers, we are inching ever-closer to achieving our purpose.

We offer smarter, fairer loans that help people kick their goals sooner, a nifty round up tool to help people get out of debt and save even faster, and a dashboard that helps people track and improve their credit scores.

The better we do this, the more positive change and impact we can have on our customers. Now is the time to join one of Australia’s fastest growing fintechs and make an impact.

**Wisr Values**
- **Courageously ask, “What if?”**: We challenge the status quo, and we know that decisions that make us smarter, stronger, faster, more innovative always start with a “What if?”.
- **❤️ for the customer**:Our internal and external customers are at the center of everything we do. We genuinely have their best interests at heart.
- **Smarter parts together**:We believe the real magic happens when we bring together the right mix of Smart Parts and work as a team.
- ** Be