
CRM Marketing Specialist
2 days ago
Location: Brisbane or Sydney
Work Type: Fixed-term contract (7 months, Parental Leave Coverage)
Reports to: General Manager, Marketing
About the role
We're looking for a talented CRM Marketing Executive to join our marketing team on a 7-month maternity leave contract. You'll play a key role in developing, executing and optimising CRM lifecycle programs and managing a small portfolio of websites to drive database growth, customer engagement and retention.
Note: This position is for a temporary period of approximately 7 months, to cover parental Leave
Key responsibilities
- Plan, develop and execute CRM strategies that drive client acquisition, engagement and retention
- Build, optimise and deploy EDM and SMS campaigns that are customer-centric, targeted and measurable
- Design and implement client journeys within CRM platforms using behavioural triggers and automation workflows
- Use data and insights to identify opportunities for improved targeting and personalisatio
- Monitor, analyse and report on campaign performance against KPIs
- Contribute to the maintenance and optimisation of website content in collaboration with internal and external stakeholders
- Ensure all marketing materials align with brand standards and meet industry compliance requirements
About you
- Tertiary qualifications in Marketing, Communications or a related discipline
- Experience with CRM platforms (Salesforce, HubSpot, ActiveCampaign or similar
- Strong understanding of lifecycle marketing, segmentation and automation
- Hands-on experience creating and managing EDM/SMS campaigns (HTML/CSS proficiency essential)
- Analytical mindset with confidence interpreting campaign data and using GA4, Tag Manager or Looker Studio
- Experience with website content management systems (Umbraco experience highly regarded.
Excellent attention to detail, communication and project management skills
We offer:
- Join a dynamic team dedicated to excellence in client care and marketing innovation. You'll have the opportunity to grow professionally in a supportive and collaborative environment.
- Flexible working arrangements will be considered
- Opportunity to work from home on an agreed basis
- Numerous discounts including novated car leasing, gym membership and health insurance options
- Employee Assistance Program
- Part of ASX-listed Sonic Healthcare, one of the world's leading healthcare providers
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