Loyalty and CRM Specialist
3 days ago
**Loyalty & CRM Specialist (13 month contract)**
**So who are we?**
Techtronic Industries (TTI) is a global organisation and world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. Our portfolio includes iconic brands like **RYOBI**, **AEG**, **Hoover**, **Vax**, **Kango**, and **Empire** — names you know, trust, and probably have in your garage or shed.
At TTI, we’re all about innovation, collaboration, and creating exceptional experiences — for our customers and our people. We’re proud of our culture, and we’re serious about helping you grow, thrive, and make a real impact.
**About the role**
We’re looking for a **Loyalty & CRM Specialist** to join our Customer & Strategy team. Reporting to the **Senior CRM & Loyalty Manager**, you’ll be the go-to expert for driving customer engagement, retention, and lifetime value through smart, data-driven strategies.
You’ll manage CRM platforms, design and execute targeted campaigns, and optimise loyalty programs across our consumer brands. This role is all about creating personalised experiences that connect with our customers and deliver real commercial outcomes.
**Day-to-Day**
- Build and execute CRM campaigns that drive loyalty, satisfaction, and retention
- Use data and insights to personalise customer journeys and improve engagement
- Manage audience segmentation and campaign planning across multiple brands
- Collaborate with internal teams (Product, Marketing, Service, IT) and external partners (Retailers) to align CRM initiatives
- Support strategic projects and contribute to broader marketing and commercial goals
**What we’re looking for**
You’re a CRM pro who knows how to turn data into action. You’re curious, analytical, and love creating experiences that matter. You’ll need:
✔️ A degree in Marketing, Business, or relevant experience
✔️ Hands-on experience with **Salesforce Marketing Cloud**
✔️ Strong analytical skills and a customer-first mindset
✔️ Ability to build relationships and influence stakeholders across the business
Bonus points if you’ve worked on loyalty programs or customer experience strategies
**What we can offer you**
- Hybrid working
- Wellbeing Hub + EAP support
- Generous product discounts (yes, you’ll want everything)
- Recognition programs and team celebrations
- Learning and development opportunities
- Paid parental leave, and more
If you’re ready to help us build loyalty that lasts, **STOPlook no further and APPLY NOW
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