Group Brand Marketing Manager

**About Us**

Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia.

United behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 330 hotels nationally, including leading brands such as Dan Murphy’s, BWS and ALH Hotels.

Endeavour Group has separated from Woolworths during the calendar year 2021 and is well-positioned as an ASX Top 50 Company. Join the team at an exciting time in their evolution

**Group Brand Marketing Manager | Endeavour Group**
- **Brand new role to make your own**:

- **Available Sydney/Melbourne with Hybrid working**

**What you’ll do**:
Contribute to the development, governance and growth of the Endeavour Group brand by contributing to the strategic brand plan, managing all associated projects and campaigns end to end, working cross functionally with the broader marketing team, business stakeholders and our agency partners.

**Key accountabilities**:

- Deliver all Group Brand plans, campaigns and activations, ensuring it delivers to the business strategy and marketing objectives.
- Contribute to the Group Brand strategic marketing plan and execute the plan.
- Manage the delivery of the Group Brand marketing calendar & activation plan.
- Accountable for the creative briefs across all channels to ensure concept and creative is on brand, there is clarity of message for the customer and a consistent customer journey.
- Ensure customer, channel and category insights are considered and translated into market leading campaigns that drive sustainable growth and build our Group brand in the market.
- Lead the post campaign review across each channel, ensuring each PIR has a strong executive summary on key learnings and performance and that new campaigns are using data and insights from existing and previous projects.
- Actively champion our brand identity to ensure all brand touch points bring to life our brand personality, tone or voice and guidelines.
- Work with stakeholders and key users of the Endeavour Group brand to provide brand consultation and approval on brand materials. Manage the delivery of our Group brand assets to ensure consistency.
- Responsible for reviewing all brand activity to ensure results, feedback and learnings are captured and make recommendations for optimisations and future activity.
- Responsible for the production of PIR’s & circulating learnings and recommendations to the broader business.
- Drive efficiency of spend across the business on projects that activate the Group brand e.g EVP, Investor day presentations, supplier comms.
- Responsible for effective budget management

**Your background**:

- Experience (5+ years) in a marketing role, with experiences in brand and campaign management
- Experience in developing and executing strategic plans over a 1-5 year horizon
- Creative flair and outside-the-box thinking to create innovative ways to go-to-market and experience in influencing internal stakeholders including marketing teams and your peers within a cross functional business
- Experience managing external agencies and briefing creative teams
- Experience leveraging customer insights to derive a plan
- A demonstrated ability to communicate and influence effectively with all levels of team across a complex matrix operating model.
- Excellent presentation and data storytelling skills
- Experienced in retail, drinks or hospitality desirable
- Project management & agile mindset/experience an advantage
- Tertiary qualification, preferably in marketing or equivalent experience

**How will you be rewarded?**
- Excellent remuneration package and flexible working in every sense. We value our people
- Everyday Rewards plus card - access exclusive employee discounts across Woolworths, BigW and Endeavour Group brands (BWS, Dan Murphy’s etc) and 50% off food at ALH venues.
- Our innovative ways of working include headspace mornings once a month (no meetings company-wide), opportunity to partner alongside bright minds and genuine investment in leading technologies
- Paid learning & development opportunities
- Career progression to help you realise your potential. As our business grows so do the opportunities for our people
- Access to our Endeavour Group Employee Share Scheme
- Wine education: Bronze, Silver & Gold certifications
- Work with an industry-leading team and be a part of one of the most exciting retail transformations in Australia

**Grow with Endeavour Group**

Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy’s, ALH Hotels and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers an