Marketing Specialist

3 days ago

Hawthorn, Australia PREMIUM LENDING SERVICES PTY LTD Full time

Tasks Include:

- planning, developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- creating, scheduling and publishing marketing content to social media platforms and websites
- monitoring performance of initiatives, providing regular reporting and insights as required
- analysing data from digital marketing campaigns and platforms
- recommending updates to digital content to improve search engine metrics

**Required skills and qualifications**
- Experience with product launches or integrated marketing campaigns
- Excellent communication and presentation skills
- Working knowledge of market research, surveys, and data analytics
- Proficiency with content management systems
- Experience in planning and leading initiatives

**Preferred skills and qualifications**
- Bachelor’s degree (or equivalent) in marketing, communications, or related field
- Proficiency with HTML and Adobe Acrobat

Pay: $60,567.96 - $101,939.65 per year

Work Authorisation:

- Australia (preferred)

Work Location: In person

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