Marketing and Brand Manager

**Exciting opportunity for a true Marketing & Brand Specialist**:
**Marketing and Brand Manager**:

- **Leading not-for-profit, values-based organisation striving to make a difference for older Victorians**:

- **Permanent full-time role with hybrid work arrangements available**:

- **Great working environment and salary packaging benefits**

**What YOU do matters**
- Are you an experienced marketing and brand specialist looking for your next challenge, and the opportunity to use your skills for good?
- Have you got experience in taking a well-established brand to the next level?
- Marketing and Brand has never been so important for the health and aged care sector, and this is a great opportunity to join a hard-working team building something big.
- Benetas is looking for a dynamic individual to join us in the position of Marketing and Brand Manager. The Marketing and Brand Manager leads the overarching Benetas brand strategy across both internal and external audiences, and is responsible for the development of marketing strategies to achieve Benetas’ business and growth objectives.

**About the role**
- This role leads the brand strategy across all touchpoints and service delivery offerings to ensure consistency, distinctiveness and awareness of Benetas amongst a wide variety of audiences, including current and potential consumers, potential employees and referrers. The Marketing and Brand Manager is also responsible for managing staff engagement with the Benetas brand.
- With two direct reports, this role has full responsibility for an in-house graphic design capability, ensuring quality and consistency in the maintenance of our long-term brand asset. The role also manages a Campaign Specialist, who is responsible for executing campaigns that deliver to the overarching marketing strategy.
- Key objectives of the role are to:

- Be the custodian of the Benetas brand, and develop strategies to support Benetas in delivering commercial targets, which includes building awareness and understanding of Benetas in the Victorian market.
- Manage agency partners for creative development as well as above the line and digital marketing activity, creatively extracting maximum value from our budget.
- Manage a small, lean team who are responsible for translating strategy into a solid activation plan
- Working in a lean and agile environment, this is an important leadership position that is part of the Customer, Insights & Marketing (CIM) Leadership team, and will play a key role in the design and delivery of broader CIM team initiatives. The position is located at our Support Office in Hawthorn East, just 10 kilometres from the Melbourne CBD.

**About you**
- Degree or higher qualification in marketing or business management
- Demonstrated experience in managing a small team of marketing and brand specialists
- Extensive experience in effectively managing a range of agency partners including ATL media buying, digital media buying and creative agencies - with an ability to effectively brief and manage delivery of a steady pipeline of work.
- Demonstrated brand strategy experience within a complex service sector environment
- Experience in developing and executing integrated brand marketing campaigns to achieve measureable business outcomes
- Experience in analysing and interpreting customer and market data
- Excellent verbal and written communications skills
- Highly effective interpersonal and problem-solving skills
- Ability to work under pressure and to tight deadlines
- A record of success in developing and managing effective stakeholder relationships
- Experience in preparing and managing budgets and resources

**You can look forward to**
- Permanent full-time employment
- Working from home and our thriving and lively Support Office in Hawthorn East, just 9 kilometres from the Melbourne CBD
- Being part of a trusted team within a supportive community
- Free parking onsite
- Proudly being part of a business that values Respect, Responsibility, Community, and Spirit
- Engaging in meaningful work with a strong commitment to customer experience
- Varied role with excellent opportunities to show leadership and develop professionally
- Generous salary packaging arrangements including meals, entertainment benefits and novated car leasing options
- Working with an engaged and passionate team

**About Benetas**:

- Benetas is a leading not-for-profit organisation dedicated to actively working with older Victorians, their friends and carers through a range of residential aged care, primary care and in-home services. We care about our people’s health and well-being and are committed to our reputation as a truly great place to work and volunteer. We are a recognised leader in gender equality and are proud to provide an inclusive workplace - with a diverse workforce that is reflective of the client base.
- Successful applicants must have valid working rights in Australia, be able to obtain a satisfactory National Police Che