Marketing Specialist

1 week ago

Hawthorn VIC, Australia FC FINANACIAL GROUP Full time $60,568 - $101,939 per year

Tasks Include:

  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
  • creating, scheduling and publishing marketing content to social media platforms and websites
  • applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
  • monitoring performance of initiatives, providing regular reporting and insights as required
  • analysing data from digital marketing campaigns and platforms
  • recommending updates to digital content to improve search engine metrics

Job Type: Full-time

Pay: $60,567.96 – $101,939.65 per year

Work Authorisation:

  • Australia (Preferred)

Work Location: In person

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