CRM Marketing Specialist

3 days ago

Hawthorn East, Australia Viktoria & Woods Full time

**Introduction**:
Viktoria & Woods is an Australian brand known for creating modern, timeless and effortless designs that transcend seasons and generations.
Established in 2004, we are committed to responsible sourcing, and using high quality fabrics and workmanship across every design. We very proudly work with local makers and suppliers to create the majority of our garments in Australia. Responsible and conscious business principles continue to guide our brand values and decision making.
**Description**:
We are looking to recruit a CRM Specialist (Content & Automations) to join a dynamic, fun and supportive Digital Marketing team, based in Hawthorn, Melbourne.
As the brand continues to expand in Australia & internationally, we are excited to be recruiting for a CRM Marketing Specialist to help build our customer engagement & retention strategy and increase our customer lifetime value
Reporting to the eCommerce & Digital Marketing Manager, your responsibilities will include
Managing a weekly CRM content calendar plan based on seasonal collections.
Develop data-led CRM lifecycle automation flows to engage and retain customers, driving conversion, win back and LTV.
Keeps up to date with platforms, tools, loyalty marketing trends locally and internationally.
Ensure CRM complies with all appropriate legislation and community expectations pertaining to privacy and data handling. Ensure customer data is clean across platforms and adheres to strict privacy policies and terms of use guidelines.
Supporting eCommerce team with SEO content for website
Work closely with all marketing, merchandising, eCommerce and retail and digital agencies to align CRM strategies with broader business objectives.
**Skills and Experiences**:
**You will bring**:
Excellent content creation & copywriting skills
An ability to interpret data. Have a commercial mindset with the ability to work collaboratively in a cross-functional team.
Degree qualified in marketing, communications or similar
**Your technical knowledge will include**:
Experience with Emarsys or similar CRM platforms
Proven experience building CRM automation flows or CRM lifecycle programs
Copywriting skills
GA4 knowledge
Understanding of SEO principles
**We will offer you**:
A competitive salary.
Generous benefits including an annual clothing allowance, significant discounts on Viktoria & Woods products, WFH on Friday and birthday leave.
Support from a collaborative and growing team.
If you love connecting and engaging with customers, thrive in a fast-paced environment and are truly passionate about joining a modern Australian fashion brand, this is the role for you. Don't miss out on this opportunity to join our authentic and inspired Viktoria & Woods team.

  • CRM Manager

    1 week ago

    Hawthorn East, Australia Viktoria & Woods Full time

    **Introduction**: ABOUT US Viktoria & Woods is an Australian brand known for creating modern, timeless and effortless designs that transcend seasons and generations. Established in 2004, we are committed to responsible sourcing, and using high quality fabrics and workmanship across every design. **Description**: ABOUT THE ROLE We are looking for a...

  • CRM Personalisation Specialist

    2 weeks ago

    Hawthorn East, Victoria, Australia Coles Group Full time $90,000 - $120,000 per year

    We've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you'll not only get to make a difference to millions of Aussie lives—you'll also get to see your impact.About the teamOur Coles Liquor team support Liquorland, Liquorland...

  • CRM Automation Specialist

    3 days ago

    Malvern East, Victoria, Australia Austin Group Full time $80,000 - $120,000 per year

    The RoleThe Austin Group, home to iconic Australian brands GAZMAN, Cable, and Perri Cutten, is seeking a dynamicCRM Automation Specialistto join our team. This is your opportunity to play a pivotal role in enhancing customer engagement and driving business growth through innovative automation strategies.As a CRM Automation Specialist, you will be responsible...

  • CRM Coordinator

    7 days ago

    Bentleigh East, Australia Officeworks Full time

    **Title**:CRM Coordinator**: - Location: Bentleigh East, Victoria, AU**About us**: At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day. Fast paced. Innovative. Inspiring....

  • Marketing Specialist

    2 weeks ago

    Hawthorn East, Australia Coles Express Full time

    We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact. **About the team**: Coles Express makes people’s lives easier....

  • Marketing Manager Growth

    2 weeks ago

    Hawthorn East, Australia Coles Group Full time

    We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact. **About the team**: As one of the biggest brands in...

  • Marketing Planner

    3 days ago

    Hawthorn East, Australia Coles Group Full time

    We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact. **About the team**: Customer powers one of Australia's biggest...

  • Pricing and CRM Specialist

    2 weeks ago

    Oakleigh East, Victoria, Australia ASSA ABLOY Full time $90,000 - $120,000 per year

    About UsASSA ABLOY is the global leader in access solutions, dedicated to satisfying end-user needs for security, safety and convenience. With offices in over 70 countries, we are represented in all major regions within both mature and emerging markets. Our iconic brands, such as Lockwood, Abloy, Whitco and Yale, are driven by innovation and have been...

  • Pricing and CRM Specialist

    2 weeks ago

    Oakleigh East, Victoria, Australia ASSA ABLOY Group Full time $90,000 - $120,000 per year

    About UsASSA ABLOY is the global leader in access solutions, dedicated to satisfying end-user needs for security, safety and convenience. With offices in over 70 countries, we are represented in all major regions within both mature and emerging markets. Our iconic brands, such as Lockwood, Abloy, Whitco and Yale, are driven by innovation and have been...

  • Marketing and Brand Manager

    2 weeks ago

    Hawthorn East, Australia Benetas Full time

    **Exciting opportunity for a true Marketing & Brand Specialist**: **Marketing and Brand Manager**: - **Leading not-for-profit, values-based organisation striving to make a difference for older Victorians**: - **Permanent full-time role with hybrid work arrangements available**: - **Great working environment and salary packaging benefits** **What YOU do...