Marketing & Digital Specialist

Company Description

A fantastic opportunity exists to join an iconic brand and elevate your career at Starbucks Australia. There are multiple benefits to joining us; we currently have 87 stores and are aiming for a store network of more than 100+ stores in the next two years.

We often say that we aren't in the coffee business serving people— we're in the people business serving coffee. Our partners (employees) are the heart of our business, driving Our Mission forward: To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit - one person, one cup and one neighbourhood at a time.

As a Starbucks partner, you become part of something much bigger than just yourself.

Job Description

A new opportunity for an experienced marketing specialist to join us at Starbucks Australia

Life as a Marketing & Digital Specialist

As the Marketing & Digital specialist you will play a pivotal role within the Marketing & Product team across all aspects of Marketing & Digital strategy including brand and customer communications and campaign planning/execution including social media and instore.

You will hold day to day responsibility for managing social media and digital channels including 3rd party delivery, eCommerce and mobile ordering. You will hold relationships with key cross functional internal and external stakeholders

Key Responsibilities:

Digital Strategy Development:

• Develop and execute comprehensive digital marketing strategies aligned with overall business goals with the Marketing Communications Manager and GM of Marketing & Product.
• Identify target audiences and devise digital campaigns that engage, inform, and convert customers

Campaign Management:

• Collaboratively plan, execute, and optimise marketing campaigns across various channels, including print, social media, email, search engine optimization (SEO), and search engine marketing (SEM)
• Monitor and analyse campaign performance metrics, adjusting strategies to maximize ROI and achieve KPI's.

Content Creation and Management:

• Create compelling and relevant content for digital and social channels, ensuring consistency with brand messaging and values.
• Manage content calendars and coordinate content creation with internal teams and external agencies.

Social Media Management:

• Develop and implement social media strategies to build brand presence and engage with the target audiences.
• Monitor social media trends and competition, recommending adjustments to the strategy as needed.
• Community management

Email Marketing & Personalisation:

• Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Develop and maintain email lists, ensuring compliance with regulations and best practices.

Analytics and Reporting:

• Utilise analytics tools to track and report on the performance of digital & social marketing efforts.
• Provide regular insights and recommendations to improve campaign effectiveness and for cross-business visibility

Collaboration and Communication:

• Collaborate with cross-functional teams, including product, operations, property, customer service and human resource, to align marketing strategies with overall business objectives.
• Communicate effectively with stakeholders, keeping them informed about campaign progress and results.

eComm /Third Party Delivery/App

• Manage and maintain product and marketing assets within the Starbucks Australia App environment
• Manage and maintain product and promotions within third party delivery partners and Starbucks ecommerce platform

Relationship Management

• Internal relationships
• Collaborate within the Marketing and Product team and cross functionally to share and receive relevant information

External Vendor Relationships

• 3rd party digital channels
• Starbucks First customer contact centre
• Marketing agency

Additional Information

About you:

• 3+ years of marketing experience including social media and digital channel management
• Bachelor of Marketing or Business with Marketing major or relevant discipline (preferred)
• Confident, able to work in a fast-paced environment
• Highly developed communications skills, both written and verbal
• Experience within Retail, QSR or hospitality environment preferred Passion for coffee, food and retail

Life at Starbucks Australia

Starbucks Australia is proudly Australian owned and operated. We are a small company with large growth plans. We've based in Collingwood, with expansive end-of-trip facilities (all shower amenities soaps & towels included), concierge services with dry-cleaning and parcel collection provided, and current building works for our very own Starbucks café on-site. We work on a hybrid model with 3 days in office, 2 from home.

As a privately owned organisation, there are many advantages working for Starbucks Australia. In return for your personal and team contributions, you will be rewarded with:

• A competitive remuneration package
• Performance-based bonus structure
• 30% off beverage, food and merchandise ranges
• Access to Starbucks Global Academy; 100s of courses for you to grow in your personal and professional life.