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Head of Performance Marketing

3 weeks ago

Cremorne, Australia Online Education Services Full time

**Lead the Future of Student Acquisition Through Performance Marketing**

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world’s most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day_._

We’re seeking a **Head of Performance Marketing** to lead our performance marketing strategy and execution across multiple education brands. This is a senior leadership role responsible for driving demand generation and lead acquisition through data-driven, creative, and commercially focused campaigns.

**What You’ll Do**
- **Own the Strategy**: Define and implement performance marketing strategies across digital and traditional channels to meet lead and enrolment targets.
- **Lead a High-Performing Team**: Manage and develop a team of in-house and agency marketers across onshore and offshore teams.
- **Drive Results**: Optimise channel mix, budget allocation, and campaign performance to achieve CPL and CPA targets.
- **Collaborate Cross-Functionally**: Work closely with Sales, Website, and Creative teams to ensure full-funnel alignment and conversion optimisation.
- **Innovate and Optimise**: Lead test-and-learn initiatives, creative development, and campaign execution to improve ROI and student acquisition outcomes.
- **Strengthen Partnerships**: Manage strategic relationships with media and creative agencies, ensuring alignment and continuous improvement.

**What We’re Looking For**

You’re a strategic and commercially minded performance marketing leader who thrives in a fast-paced, data-driven environment.

**You’ll bring**:

- 8 - 10+ years in senior performance marketing roles (client or agency side).
- Proven success in digital acquisition, campaign development, and media strategy.
- Strong commercial acumen with experience in forecasting, budgeting, and ROI analysis.
- Deep understanding of marketing effectiveness across media and creative.
- Experience leading integrated campaigns from demand generation to lead capture.
- Expertise in A/B testing, web optimisation, and analytics tools (e.g. GA4, Tableau).
- A collaborative leadership style with a passion for developing high-performing teams.
- Ideally, an MBA or Master’s in Business (Bachelor’s degree minimum).

**Why Join OES?**
- **Purpose-Driven Work**: Help expand access to education and make a real impact.
- **Leadership Opportunity**: Shape the future of performance marketing at a strategic level.
- **Collaborative Culture**: Work with passionate professionals across marketing, sales, and product teams.
- **Flexibility & Growth**: Enjoy a hybrid work model and opportunities for professional development.

**Ready to lead performance marketing in a mission-driven organisation?