Head of Performance Marketing

2 weeks ago

Cremorne, Australia Online Education Services Full time

**Lead the Future of Student Acquisition Through Performance Marketing**

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world’s most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day_._

We’re seeking a **Head of Performance Marketing** to lead our performance marketing strategy and execution across multiple education brands. This is a senior leadership role responsible for driving demand generation and lead acquisition through data-driven, creative, and commercially focused campaigns.

**What You’ll Do**
- **Own the Strategy**: Define and implement performance marketing strategies across digital and traditional channels to meet lead and enrolment targets.
- **Lead a High-Performing Team**: Manage and develop a team of in-house and agency marketers across onshore and offshore teams.
- **Drive Results**: Optimise channel mix, budget allocation, and campaign performance to achieve CPL and CPA targets.
- **Collaborate Cross-Functionally**: Work closely with Sales, Website, and Creative teams to ensure full-funnel alignment and conversion optimisation.
- **Innovate and Optimise**: Lead test-and-learn initiatives, creative development, and campaign execution to improve ROI and student acquisition outcomes.
- **Strengthen Partnerships**: Manage strategic relationships with media and creative agencies, ensuring alignment and continuous improvement.

**What We’re Looking For**

You’re a strategic and commercially minded performance marketing leader who thrives in a fast-paced, data-driven environment.

**You’ll bring**:

- 8 - 10+ years in senior performance marketing roles (client or agency side).
- Proven success in digital acquisition, campaign development, and media strategy.
- Strong commercial acumen with experience in forecasting, budgeting, and ROI analysis.
- Deep understanding of marketing effectiveness across media and creative.
- Experience leading integrated campaigns from demand generation to lead capture.
- Expertise in A/B testing, web optimisation, and analytics tools (e.g. GA4, Tableau).
- A collaborative leadership style with a passion for developing high-performing teams.
- Ideally, an MBA or Master’s in Business (Bachelor’s degree minimum).

**Why Join OES?**
- **Purpose-Driven Work**: Help expand access to education and make a real impact.
- **Leadership Opportunity**: Shape the future of performance marketing at a strategic level.
- **Collaborative Culture**: Work with passionate professionals across marketing, sales, and product teams.
- **Flexibility & Growth**: Enjoy a hybrid work model and opportunities for professional development.

**Ready to lead performance marketing in a mission-driven organisation?

  • Head of Marketing and Creative

    2 weeks ago

    Cremorne, Australia Online Education Services Full time

    OES is a vibrant, values led orginisation passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we...

  • Head of Performance Management and Reporting

    2 weeks ago

    Cremorne, Australia Davidson Group Services Full time

    **Davidson Technology have partnered with a **Victorian State Government body, engaged as a vocational education and training provider, to find an highly driven individual with extensive experience to join as Head of Performance Management and Reporting.** Seeking an immediate start, this is an initial 6 month contract with scope to extend, based in...

  • Head of Marketing

    1 week ago

    Cremorne, Australia Miller Leith Full time

    **The Company**: We're proud and excited to be partnering with the Reece Group as they look to recruit for a brand-new GM Marketing contract role in Melbourne! The Reece Group business is one of Australia’s largest and longest-standing suppliers into the plumbing, bathroom, building, civil, heating and refrigeration industries and grounded in a rich...

  • Head of Sales

    2 weeks ago

    Cremorne, Victoria, Australia Zib Digital Australia Full time $120,000 - $180,000 per year

    Summary:An experienced leader in Digital SalesDrive sales and support trainingWork in rapidly growing and high performance agencyReporting to CEOWho are we?Zib Digital is a leading Digital Marketing Agency specialising in SEO, Adwords, paid and organic social media marketing, and digital strategy. We operate in Australia and New Zealand, with offices in...

  • Head of Cro

    1 day ago

    Cremorne, Australia First Page Full time

    Full-time - Hybrid - Not disclosed - Cremorne VIC, Australia - 250 - 999 Highlights - Generous salary.- Bi-Monthly offsite activities and a huge mid-year awards party.- Fully stocked beer & wine fridge for when you are in the office. - **:**About the job** **_ Looking to take your career to a whole new level? Then this role is for you!_** First Page is a...

  • Head of Buying

    2 weeks ago

    Cremorne, Victoria, Australia Country Road Group Full time $120,000 - $180,000 per year

    Reporting to the General Manager of Mimco, the Head of Buying is responsible for leading the strategic development and delivery of product assortments across the business, ensuring alignment with customer preferences and market trends. With two direct reports, this role will lead and inspire the Buying function to act as the voice and advocate of the...

  • Head of Paid Search

    7 days ago

    Cremorne, Victoria, Australia First Page Full time $120,000 - $180,000 per year

    As APAC's highest-rated digital agency, First Page has seen insane growth and won numerous awards over the past five years. Our mission is to create amazing digital experiences with game-changing strategies.First Page offers explosive SEO growth, data-driven ad campaigns, transformative content marketing, and high-quality lead generation for some of...

  • Head of Ecommerce

    2 weeks ago

    Cremorne, Australia Accent Group Full time

    Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 850+ stores, 34 brands and over 30+ online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell,...

  • Head of Technology Operations

    1 day ago

    Cremorne, Australia Accent Group Full time

    Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 850+ stores, 34 brands and over 30+ online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell,...

  • Head of Sales

    2 weeks ago

    Cremorne, Australia Pact Packaging Full time

    **Company Description** Our Pact Packaging division is pioneering a whole of product life cycle approach to sustainable packaging. Partnering with global brands to local dairy producers, we integrate supply chain efficiencies and sustainable practices into everything we design and manufacture. **Job Description** About this opportunity** We specialise in...