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Head of Performance Marketing

2 weeks ago

Cremorne, Victoria, Australia Brand Collective Full time $120,000 - $180,000 per year

Do you want to lead the future of paid media across some of Australia's most iconic fashion and lifestyle brands? As the Head of Performance Marketing, you'll take ownership of Brand Collective's paid digital strategy, driving customer acquisition, retention, and revenue growth across our diverse brand portfolio.

This is a leadership role at the intersection of strategy and execution, perfect for a data-driven digital leader who knows how to deliver measurable results while inspiring and growing a high-performing team.

WHAT YOU'LL BE DOING

  • Manage and mentor a team of four, building capability, driving collaboration, and fostering a data-led, high-performance culture.
  • Lead the development and execution of strategies across paid search, social, programmatic, affiliates and emerging channels, balancing efficiency with growth.
  • Drive test-and-learn frameworks (A/B testing, incrementality, audience experimentation) to continually improve ROAS, CAC, and LTV.
  • Oversee cross-channel budget allocation, forecasting and investment decisions to maximise ROI.
  • Partner with CRM, Digital Delivery, Marketing and Brand teams to align paid activity with trading calendars and campaigns.
  • Build robust reporting frameworks, analyse attribution models and customer journeys, and deliver actionable insights to senior leadership.
  • Oversee agency relationships and partnerships with Google, Meta, TikTok, Microsoft and affiliates - negotiating contracts and maximising platform incentives.
  • Adopt new technologies, automation, and AI tools to enhance targeting, reporting, and efficiency while staying on top of industry trends.

ABOUT YOU

You're a commercially focused digital leader with deep expertise in performance marketing and a passion for innovation. You thrive in a fast-paced environment and have the confidence to influence at executive level, while remaining hands-on when it matters.

You'll bring:

  • 10+ years' experience in performance marketing, ideally in ecommerce or retail.
  • A proven track record of delivering growth through paid search, social, and affiliate channels.
  • Strong commercial acumen with experience in ROI optimisation, forecasting and budgeting.
  • Advanced knowledge of Google Ads, Meta Ads Manager, GA4, and attribution platforms.
  • Experience managing and developing high-performing teams.
  • Strong vendor and stakeholder management skills with executive-level reporting experience.
  • Comfort with ecommerce technologies, conversion optimisation, and digital trading.
  • Passion for experimentation, innovation, and leveraging new media technologies.

JUST SOME PERKS WE OFFER

  • Pet-friendly workspace
  • Yes, your furry friend can join you at work
  • Generous discounts
  • Up to 50% off top brands like Reebok, Superdry, and Elka Collective
  • Exclusive LK Group discounts
  • Treat yourself to savings at Daniel's Donuts, Hommey, Snooze & more
  • Access to sample sales
  • Exclusive to Brand Collective team members only.
  • Leave when it matters
  • Paid parental leave, volunteer leave & purchased leave options.
  • Novated leasing
  • Drive your dream car with ease.
  • Loyalty rewards
  • We celebrate your milestones with generous service awards
  • Well-being matters
  • Free access to Mental Health Professionals through our Employee Assistance Program.

READY TO MAKE AN IMPACT?

Lead the charge in performance marketing, driving growth, innovation and measurable results across Australia's most exciting brand portfolio.

ABOUT BRAND COLLECTIVE

Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life

At Brand Collective our customers come from all walks of life, and so do we We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life

Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.