Pr, Social and Event Manager- Mimco

The Role

Reporting to the Head of Marketing, the purpose of this role is to lead Mimco PR & Organic Social Media Strategy, develop plans and oversee the execution of all plans to support Mimco Brand and Campaign objectives and deliver on MIMCO’s brand positioning. The role also leads the PR, Social and Event strategy for Brand partnerships and Concession, Marketplace and Commercial partnerships.

Key Responsibilities
- Lead, develop and manage the execution of Mimco’s PR strategy to deliver against brand & marketing objectives and brand positioning.
- Lead Mimco’s product placement and seeding strategy including gifting and product seeding. Proactively seek editorial and product placement opportunities, ensuring regular coverage of key categories and the MIMCO brand.
- Maintain & manage relationship with key media, editors, influencers, and industry contacts to ensure ongoing editorial support across all markets. Oversee the management of Mimco’s master media list
- Manage seasonal PR strategy briefings and media showings and media events. Work to develop the optimal approach for media showings / events to ensure activity meets brand & marketing objectives.
- Oversee the development of media communications and materials including media kits, press releases, bios, look books etc. and oversee PR product shoots to ensure the timely delivery of PR assets.
- Write business, brand, and campaign press releases
- Oversee the management of media requests including interviews, sample, and image requests
- Manage relevant PR agency relationships and manage issues register and work with the Corporate Comms team as required.
- Develop Mimco’s organic social media and influencer strategy including formulating seasonal Influencer Programs to deliver against brand & marketing objectives and brand positioning.
- Collaborate on social media plans with Creative Teams to determine content approach & type, integrating with brand campaigns and aligning with content /shoot plans. Brief creative teams and ensure content is delivered meets channel, brand, performance and budget requirements.
- Collaborate on plans with Digital Marketing to identify opportunities for integration and performance of organic strategy with paid strategy.
- Lead the procurement and management of paid talent and contributors including negotiating commercials and working with the legal team to draft agreements. Ensure the delivery of content supports objectives and represents the brand.
- Develop and oversee the delivery and execution of social media organic strategy across platforms as per agreed Marketing Plans and content plans ensuring posting / execution of content is in line with marketing plans.
- Lead the PR sample buy in line with Seasonal Design Team product & trend focus to optimise editorial coverage and support Campaign shoot requirements.
- Extensive experience in a similar role, preferably within the retail, fashion industry managing PR and events.
- Exemplary understanding and knowledge of the media landscape and fashion PR and marketing principles
- A drive towards contributing towards retail excellence and brand growth
- Ability to work in a high pressure and fast paced environment whilst maintaining composure
- Well-developed time management, analytical and organisation skills
- Exceptional communication and interpersonal skills
- A high level of attention to detail and accuracy
- Strong leadership to motivate and retain teams

Why work for us?
- A competitive remuneration package, including an annual bonus incentive
- Generous employee discounts across David Jones, Country Road, Mimco, Trenery, Witchery & POLITIX brands
- Hybrid working arrangements in office and from home that provide appropriate work/life balance
- An additional day of leave for your birthday
- A supportive, highly flexible and engaging environment that will support personal and professional development
- Opportunities to support community partnerships across our Corporate Social Responsibility program
- Be a member of a company committed to sustainable practices
- Ongoing training and development to pursue individual ambitions

About Us

Founded in 1996, MIMCO has been the home for accessories inspiration for over 25 years. Known for creativity, loved for iconic style - MIMCO creates enduring design pieces that make any look unforgettable.