Social & PR Coordinator

What will you do?

The Social & PR coordinator role is focused on providing execution of strategic PR plans, organic & paid social plus events as well as tactical communication advice and support to the Target Australia business.

Collaboratively work with the Social Media Manager to implement PR programs and campaigns that promote and protect the reputation of the Target Australia business. Work collaboratively with Marketing Leadership team, Corporate Affairs, Merchandise, Design, Online, Store Operations and other key business stakeholders to create and execute PR initiatives and events that support the brand, marketing, category, campaign or product stories (in line with approved strategies and business objectives). As required, produce and edit all on-brand editorial material such as feature stories, media releases, research reports, presentations, blog posts, video content, social narrative, interview preparation materials & key messages.

Responsibilities

- Execute PR and event strategies aligned with business objectives and brand direction

- Collaborate with the Social Media & PR Manager to review and refine strategic plans

- Manage day-to-day social media campaigns, content publishing, and community engagement

- Oversee creation and curation of social content including images, video, and written posts

- Drive influencer outreach and support the execution of organic social media programs

- Monitor social media trends and tools to enhance brand awareness and engagement

- Coordinate cross-functional campaign support, including sourcing samples for social and influencer initiatives

- Manage external agency relationships, from briefing to execution, ensuring alignment with strategic goals

What are we looking for?

The ideal person will have the following knowledge, skills and qualifications:

- Proven experience in PR, social media, and event management within a fast-paced retail or consumer brand environment

- Strong track record of developing and executing strategic communication plans across multiple channels

- Demonstrated ability to manage social media platforms, influencer programs, and community engagement initiatives

- Skilled in creating compelling content for media, blogs, video, and social platforms

- Experience working cross-functionally with internal teams and external agencies to deliver integrated campaigns

- Ability to analyse campaign performance and translate insights into actionable improvements

- Familiarity with current social media trends, tools, and best practices

- Excellent stakeholder management and communication skills, with a collaborative mindset

Benefits

- Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.

- Access to our team member discount program which can be used across our company network, including Target, Kmart, Bunnings, and Officeworks.

- A free OnePass membership offering free delivery across Target and Kmart on eligible product.

- Access to our benefits program, which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health, with over 60 suppliers.

- Opportunity to participate in a bonus program for eligible team members.

- Free onsite parking when you’re required to come into the office.

- Inclusive parental leave and ongoing support through our partnership with Circle In for team members of all backgrounds and family circumstances.

- A dynamic learning and support program.

- Opportunity to fast-track your career through our Mentor Program as a Mentee or Mentor.

- Kudos recognition program, where you are nominated by your peers to spin a wheel, to win prizes.

- Wesfarmers is Kmart and Target’s parent company, and each year, eligible employees can elect to purchase shares through a salary sacrifice arrangement.

- Great career opportunities across the broader Wesfarmers Group.

Inclusive culture

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected, and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

#J-18808-Ljbffr