Digital Performance Specialist

Greenstone is a leader in the sales and distribution of insurance products under a portfolio of credible owned and white-labelled brands. Brands include Real Insurance, RSPCA Pet Insurance, Guardian, Australian Seniors Insurance Agency and Choosi. We aim to make a positive difference in people's lives by providing quality solutions that help people protect the things closest to them.
Reporting to the Digital Performance Manager, this role will directly contribute to the ongoing digital performance of our brands across, but not limited to, SEM, Paid Social and Performance Display. The Digital Performance Specialist will contribute to the optimization of campaigns to deliver against key metrics including CPL/CPA targets, lead volumes, and achieving revenue and profit goals across the suite of platforms. Working closely with the Digital Performance Manager, you will have the scope to continually test and learn new channels to diversify our channel mix, stay relevant, maximize our reach, whilst ensuring we are maximizing performance and driving incremental leads/profits. In addition, you will problem solve and drive market insights whilst being an integral part in our advanced experimentation strategies.
This is a great role for anyone who has managed performance-based campaigns and has a broad appreciation for digital marketing and emerging technologies whilst helping manage enterprise level budgets.
What are we looking for?
- A minimum of 2+ years experience in a similar role
- Solid understanding of Search advertising (Google & Bing), proficient in using editor and campaign planning tools
- Proficient with SEM best practices and preferably Google Ads & Microsoft Ads certified
- Excellent written and verbal communication skills (including presentation skills)
- Strong analytical skills and ability to relate results to brand business objectives
- Self-motivated and thrives in a fast-paced environment
- Proactive, assertive and a good team-player
- Demonstrates a passion for learning and growth within the digital marketing space, and new developments in this area
- Creative, strategic thinker with an entrepreneurial approach
- Excellent time management skills and ability to manage a diverse portfolio of clients or stakeholders
- Strong interpersonal skills and ability to confidently build relationships, as well as the ability to present and report to clients

Desirable
- Proficient in using Microsoft Office tools, particularly Excel
- JIRA or similar project/task management software

Our Promise to Our People
We are passionate about our core values of Customer First, We Care, One Team, and Results Driven, which define how we approach our work. We recognise that our colleagues are the key to our success. That's why you can expect to be rewarded for the hard work you put in through job satisfaction, career development and the fantastic range of benefits we offer:

- Fantastic employee benefits including flexi days, flexible working, annual $1200 travel/parking allowance & more
- State of the art building facilities including a dedicated & subsidised on-site company café (weekly free lunch) & on-site gym
- Health & well-being initiatives and programs
- Opportunity to take part in in-house leadership & emotional intelligence workshops
- Quarterly award functions and a grand annual conference to recognise our people
- Retail discounts e.g. movie tickets, live shows + more
- Morsl market (a fully automated self-serve, food and drink marketplace with a wide variety of meals, snacks and drinks)

Location
Great central location in Norwest Business Park, Norwest, only a short walk from Norwest Metro station and also direct bus access from Parramatta and Blacktown.
If this role interests you, we would love to hear from you