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Public Relations and Content Specialist

2 weeks ago

Norwest Business Park, Australia Greenstone Full time

**Do you have a passion for creating quality content and research?**:

- **Do you understand the true importance of meeting the needs of a diverse audience?**

**About Us**

Greenstone is a leader in the sales and distribution of insurance products under a portfolio of credible owned and white-labelled brands. Brands include Real Insurance, RSPCA Pet Insurance, Guardian, Medibank, Woolworths and Australian Seniors Insurance Agency and Choosi. We aim to make a positive difference in people's lives by providing quality solutions that help people protect the things closest to them.

**Full Time Opportunity**

The PR and Content Specialist will assist with Greenstone's public relations and content development and management by publishing content, research whitepapers and other communications assets across our various websites.

As the PR and Content Specialist you will oversee the day-to-day management of three brands' Kontent.ai blogs (NZ Seniors, Choosi and OneChoice) as well as manage research and media assets. There will also be occasional work on Greenstone's other brands as and when required with a key focus on collaborating with stakeholders across the business to deliver engaging, timely and relevant content, public relations activities, and communications.

Key tasks will include:

- Creating and coordinating proactive media opportunities with our PR agency and contributing to other communications projects on occasion
- Proofreading, uploading and managing blog content and ensuring that this aligns with the social media and content strategies in place

**What are we looking for?**
- Successful completion of tertiary qualifications (at Diploma or Degree level) in communications / public relations / digital marketing or an equivalent discipline, or equivalent knowledge and skills acquired through expensive practical experience
- Experience in content management systems (CMS) such as Kontent.ai or WordPress
- Proactive approach to researching, developing, writing and pitching relevant, timely story ideas to media, working in with agency support
- Monitoring and collating web and press/media statistics
- Strong understanding of the media landscape
- Organising and implementing assigned public outreach activities, including follow-up
- a self-starter who has initiative and can build strong relationships across marketing
- Flexibility to fulfil varying requirements of a small communications and content team
- Strong written skills and attention to detail
- General knowledge of SEO concepts and digital platforms
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Experience collaborating with multiple stakeholders in a complex business environment

**Desirable**
- Copywriting and sub editing experience
- Public Relations experience and strong relations with key media
- Comprehensive knowledge or interest in financial services products and services
- Experience in the management of a multi-brand and multi-product digital marketing strategy

**Our Promise to Our People**

We are passionate about our core values of Customer First, We Care, One Team, and Results Driven, which define how we approach our work. We recognise that our colleagues are the key to our success. That's why you can expect to be rewarded for the hard work you put in through job satisfaction, career development and the fantastic range of benefits we offer:

- Fantastic employee benefits including flexi days, flexible working, annual $1200 travel/parking allowance & more
- State of the art building facilities including a dedicated & subsidised on-site company café (weekly free lunch) & on-site gym
- Health & well-being initiatives and programs
- Opportunity to take part in in-house leadership & emotional intelligence workshops
- Quarterly award functions and a grand annual conference to recognise our people
- Retail discounts e.g. movie tickets, Taronga Zoo entry, live shows + more
- Morsl market (a fully automated self-serve, food and drink marketplace with a wide variety of meals, snacks and drinks)

**Who We Are**

Greenstone distributes insurance products under trusted brands in Australia, New Zealand and Canada. Some of our brands are Australian Seniors, New Zealand Seniors, OneChoice, Real Insurance, RSPCA Pet Insurance, SPCA Pet Insurance, Prime Pet Insurance, North Cover, FiftyUp, Guardian and Choosi.

We are the leading distributor of direct Insurance products in the Australian insurance market. Since launching into the Financial Services sector in 2007, Greenstone has experienced a commanding volume of growth being recognised for our credible brands, customer focused values and people-driven work culture.

We are passionate about our core values, which contribute towards the positive culture that supports our employees, our customers and our community.

**Location**

Great central location in Norwest Business Park, Norwest, only a short walk from Norwest Metro station and also direct bus access