Made590 Digital Marketer

made590

We are looking for a Digital Marketer & Content Creator to join our team
- Join a small and innovative company who are leaders in Australian made fashion.
- Approx. 22-25 hours per week which is flexible over three days or more.
- A collaborative environment with room to learn about our brand and interpret it with new eyes. We love brainstorming and having an idea grow from its original idea into the perfect story to communicate what we do at made590.

Who we are:
Made590 is an Australian made size inclusive women's fashion brand and retailer. At our Sydney office and retail space, we have a passionate team of 9 who handle our online store, in-house design and production of our fashion brand, as well as running our retail space which is open to the public 5 days a week. We are situated in Marrickville in Sydney's inner west, with an incredibly supportive local community and customers from all over the world buying through our online store. We have been size inclusive for almost 5 years and in business for almost 20 years.

We strive for diversity, size inclusivity and value supporting local industries. We make all our fashion here in Sydney and work with local makers one-on-one to produce ethical women's fashion which includes accessories and seasonal swimwear. We love collaborating with local artists, produce charity ranges each season and design the majority of our prints in house. We are also one of the only locally made knitwear brands using 100% merino wool that make size inclusive knitwear each season and we are always striving to diversify our brand and add new ranges we can make locally.

The opportunity

Help us tell our story by:

- Reviewing and improving our digital marketing strategy.
- Creating digital content (reels, stills, stories & more) for Facebook, Instagram, Tik tok, Youtube and Pinterest.
- Inspiring our customers and future customers to support our brand and to value local production, as well as bringing new customers to our retail space for in-person shopping.
- Using your skills in content creation and communication to nurture and build deeper connections with our audience and customers.
- Collaborating with external contractors (e.g. design, PR) as needed to execute our digital marketing strategy.
- Being fanatical about telling our story from the first sketch to the final product.
- Being equally fanatical about curating our customer journey and experience from anticipation to satisfied reflection (and back again).

Help us refine, update and curate our range:

- We know a lot about great clothing, style and Australian production however after almost 20 years, we would be so happy to have some fresh eyes and enthusiasm to see the brand grow into our future.
- Help us to freshen up our socials & brand messaging (in collaboration with our internal design team).
- We are constantly producing new ranges (approximately 25 ranges per year) and would love someone to streamline our messaging and socials content for each range.

Help celebrate our produce and customers by:

- Creating and curating a calendar of events and promotions;
- warehouse sales and in store launch days for big ranges
- Website pre sales, early access and the customer journey
- participation in events within our retail space (annual parties, special offer days)
- running campaigns to coincide with new products
- profiling our makers, suppliers and the ins and outs of local production through our social media

What we're looking for

Essential Skills:

- Experience in the creation and execution of digital marketing strategies.
- Experience in content creation (video, photos & graphics).
- The ability to communicate and tell stories, especially with words.
- Experience in writing copy for websites, newsletters & social media.
- An understanding of consumer trends and audience behaviour in social media;
- Experience in and the ability to work autonomously and own a digital marketing role from start to finish.

Bonus Skills:

- Experience with paid ads - Meta Business Suite, Google ads & analytics.
- Experience running PR campaigns or working with publicists.
- SEO optimisation and content creation.
- Working with mail chimp or other mail out programs

More about you
- You love a challenge, working collaboratively and achieving goals.
- You love social media and the idea of sharing our story lights you up.
- Ideally you’re a great storyteller as well as analytical, and can switch from creative communicator to optimising advertising spend.
- You love engaging with people online and in person.
- You have a background or keen interest in fashion.
- You’re enthusiastic, values led and a contributor;
- You'll pitch in and give anything a go

What we offer
- A fantastic culture, with conscientious people who are passionate about fashion, print, inclusivity and local production.
- Approx. 22-25 hours per week which is flexible over three days or more.
- A collaborative environment with room to learn about our br