Digital Marketing Coordinator

**Position Number**:P01057

**Directorate**:OCEO

**Service**:Comm&Mktg

**Location**:Katoomba HQ

**Date Created/Updated**2021

**Position Classification**:Band: 9

**POSITION PURPOSE/OBJECTIVE**

The position is responsible for the coordination and / or maintenance of digital corporate
communications and marketing including social media, websites and e-newsletters;
developing and implementing the social media policy, strategy and guidelines; and
developing websites and digital tools, including a digital asset management system.

The position contributes to the effective and efficient implementation of the Corporate
Communications & Marketing Strategy and ensuring a professional and pos i t i ve
corporate profile and reputation.

**RELATIONSHIPS**

**Reports to**:
**Report to**:Position Number**P00188

**Staff Responsibility**:Nil

**Key Internal Relationships**:Mayor; Senior staff; Business & Information Systems;
All Staff

**Key External Relationships**:Public; Media; Digital platform providers

**KEY RESPONSIBILITIES**
- Actively develop and implement measures to help Council deliver its sustainability

goals.
- Coordinate and administer corporate digital communications and marketing for social

media, corporate website, online community engagement platform (Have Your Say)
and Staff Intranet, including the provision of staff training as required.
- Develop and implement the social media policy, strategy and guidelines and ensure

online activities contribute to the positive positioning of the City and Council.
- Coordinate Council’s regular internal and external eNewsletters and other

publications, as required, relating to communications and marketing.
- Develop digital marketing strategies for corporate services and activities including the

production of quality online content, including video.
- Develop digital tools including the development and implementation of a digital asset

management system.
- Participate in the priority project to consolidate Council’s online properties and further

develop Council’s corporate website and Staff Intranet.
- Provide advice, support and assistance to staff and managers across Council relating

to digital communications and marketing activities and associated procedures and
standard, ensuring they are in line with Council’s brand guidelines.
- Effectively support the Program Leader, Communications & Marketing by implementing

the Corporate Communications & Marketing Strategy that includes the service activities
of Media Management; Corporate Communications; Community Engagement; Public
Relations; Marketing; and Policy Management / Training.

**Guiding Principles**
- We act as one organisation responding to the changing needs of our community while

protecting and enhancing our World Heritage environment
- We are strategy led, driven by our Community Strategic Plan with clear priorities and

focus
- We are service focused we continuously improve service provision and provide

excellent customer service
- We collaborate and work together to achieve our outcomes
- We ensure safety and well-being is at the centre of our organisation, operations and

culture for our employees, our community and our environment
- We are a socially, environmentally and financially sustainable organisation, living

within our means, ensuring best value resource allocation
These Guidelines complement the Council’s adopted Values of: Work Together; Work
Safe Home safe; Service Excellence; Value for Money; Trust and Respect; and,
Supporting Community

**Workplace Health & Safety**

Ensure compliance with WHS obligations and responsibilities as outlined in Councils
policies and procedures and under the relevant WHS legislation. These include but are
not limited to identifying potentially unsafe situations or work practices and notifying your
Supervisor or Manager (or the Health, Safety Manager/Area Safety Representative);
never performing a task that you believe is dangerous or for which you do not have the
experience, or have not received appropriate instructions and training or where the correct
equipment to carry out the task safely is not available; always work in a safe manner and
in accordance with safety instructions, where applicable; use the work equipment supplied
for the job, in accordance with the manufacturer's instructions), and any personal
protective equipment, which the Council deems necessary and has provided; be safety
aware and report any actions to your line manager which will assist the Council to meet
its legal workplace health and safety obligations.

You have the right to cease or direct cessation of unsafe work. In addition you are required
at all times to comply with Councils Asbestos Management Plan and Policy.

**COMMUNICATION**
- Write detailed correspondence, reports and submissions that require original sentence

and paragraph construction and wording
- The jobholder is required to anticipate and pre-empt customer requirements and do

utmost to meet these. I