
Paid Social Lead
2 weeks ago
Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 850+ stores, 34 brands and over 30+ online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, & Nude Lucy
**About the Role**:
As an integral part of the in-house digital marketing division, working closely with the creative team, divisional marketing & ecommerce teams and the customer insights team, the Paid Social Lead is responsible for supporting the successful delivery, implementation and post analysis of the paid social campaigns.
**Your key responsibilities will include the following**:
- Planning the overarching paid social strategy across marketing campaigns, trade events, performance and ad hoc activity
- Build, implement and optimise campaigns across digital marketing channels including but not limited to Meta, TikTok, Pinterest, YouTube & Display in line with the digital marketing strategy and plans.
- Be a thought provider and contribute to divisional digital marketing strategies with the Digital Marketing Manager.
- Pitching new tactics to the divisional teams to achieve specific objectives.
- Post-campaign reporting and analysis including presenting results to divisional teams.
- Briefing creative: close collaboration with the creative team & divisional marketing teams to ensure creative elements are fit for purpose.
- Work with Digital Co-Ordinator to coordinate assets from brand divisional teams when required. Including Co-op, brand campaign & key promotions (e.g. Sale events, Back to School)
- Educating the broader business on paid social best practices.
- Support the Digital Marketing Manager and PM resource on any SEM, affiliates or partnership requirements.
- Ensure campaigns are regularly reviewed in-flight and changes are effectively made and communicated to ensure we are meeting key KPI’s and objectives.
- Work with key stakeholders across various departments to set up kick-off briefing, planning, and check-in meetings to discuss new and ongoing projects and ensure regular schedule updates are distributed.
- Support the broader Digital Marketing team in ad hoc digital marketing activities and initiatives across paid channels as needed.
- Maintain excellent working relationships with Marketing, eCommerce and Creative Teams.
- Invoicing, reporting and admin support for the division.
**To be successful you will ideally have the following**:
- 3+ years demonstrated relevant experience in planning & executing paid social campaigns
- Understanding of the eCommerce environment and ways to optimise the online customer experience
- Experience in using Meta Ads manager and/or equivalent ad platforms
- Degree or equivalent qualification (Business, Retail or Marketing is preferred)
- Proven experience in Digital Marketing, from planning to implementation and reporting across paid social platforms specifically.
- Ability to work in fast paced and creative environment with a good understanding of how to manage competing deadlines
- Effective time management skills & meticulous attention to detail
- Excellent stakeholder management skills
- Affiliation with Accent Group Core values and a “Make It Happen” attitude
At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.
-
Head of Paid Search
1 day ago
Cremorne, Victoria, Australia First Page Full time $120,000 - $180,000 per yearAs APAC's highest-rated digital agency, First Page has seen insane growth and won numerous awards over the past five years. Our mission is to create amazing digital experiences with game-changing strategies.First Page offers explosive SEO growth, data-driven ad campaigns, transformative content marketing, and high-quality lead generation for some of...
-
Junior Social Media
3 days ago
Cremorne, Victoria, Australia The Hairy Pill Full time $40,000 - $60,000 per yearThe Hairy Pill is on a mission to help people feel confident again with personalised, doctor-prescribed hair loss treatment. We're looking for a creative content all-rounder to join the team.The RoleWe need someone who can bring our brand to life across Instagram, TikTok, Facebook and beyond. You'll be designing scroll-stopping graphics, creating and editing...
-
Social Media Marketing Specialist
1 day ago
Cremorne, Australia ICON Agency Full timeICON Agency is a full-service communications and creative agency with offices in Melbourne, Sydney, and Canberra. We deliver purpose-driven campaigns that connect brands with audiences through strategy, creativity, and technology. We’re looking for an experienced and driven **Social Media Marketing Specialist** to join our Communications team. This role...
-
Cremorne, Australia Orexis Innovations Full timeWe’re a Face-to-Face Sales & Marketing Agency based in Richmond. For more than 5 years, we’ve been the trusted agency for Companies and Not-For-Profits looking to amplify their brand and increase their supporter volumes. With the opening of our **New Richmond location** and more expansions on the way, we're looking for the next wave of driven...
-
Marketing Lead
2 weeks ago
Cremorne, Australia UGG Full timePart of the Accent Group portfolio of brands, we are pleased to be opening brand new stores for UGG! Bold, provocative, and authentic, UGG is a purpose-driven brand for those who refuse to be defined by convention. We empower bold self-expression through provocative fashion and extreme comfort. We have evolved from a single, iconic silhouette to a global...
-
Social Impact Manager
7 days ago
Cremorne, Australia Reece Group Full timeSocial Impact Manager **About Reece** Reece Group is a leading Australian distributor of plumbing, waterworks, and HVAC-R products to residential, commercial and infrastructure customers. We're an ASX-listed company with more than 800 branches and 9,000 employees across Australia, New Zealand and the United States. A key part of our sustainability...
-
Performance Creative Lead
1 week ago
Cremorne, Victoria, Australia Tend-2 Full time $90,000 - $120,000 per yearAbout Tend-2Tend-2 is a fast-growing Australian wellness brand helping 40,000+ customers protect their mornings and live smarter, healthier, more balanced lives. We're expanding into new markets, working on new products and doubling down on creative as our growth engine.The RoleAs thePerformance Creative Lead, you'll own the creative engine that powers...
-
Creative Lead
1 week ago
Cremorne, Victoria, Australia Country Road Group Full time $120,000 - $180,000 per yearThe purpose of this role is to develop and lead the creative direction of the Politix brand across all customer touch points. To collaborate with the marketing team on briefs to execution and ensure brand identiy is executed in a consistent and cohesive manner, with a focus on brand elevation, optimisation of customer experience and supporting commercial...
-
Social Media Marketing Manager
22 hours ago
Cremorne VIC, Australia Icon Agency Full time $80,000 - $95,000 per yearICON Agency is a full-service communications and creative agency with offices in Melbourne, Sydney, and Canberra. We deliver purpose-driven campaigns that connect brands with audiences through strategy, creativity, and technology.We're looking for an experienced and driven Social Media Marketing Manager to join our Communications team. This role is pivotal...
-
Cremorne VIC, Australia Orexis Innovations Full time $62,400 - $72,000 per yearWe're a Face-to-Face Sales & Marketing Agency based in Richmond.For more than 5 years, we've been the trusted agency for Companies and Not-For-Profits looking to amplify their brand and increase their supporter volumes.With the opening of our New Richmond location and more expansions on the way, we're looking for the next wave of driven individuals who are...