Digital Performance Manager, Trader
1 day ago
**What’s the role?**
A unique opportunity exists for an experienced Search Specialist to join a high performance marketing team, responsible for the digital activation and optimisation of marketing budgets for News Corp. This role allows you to combine account management and trading skills, planning and buying paid media within our in-house (client-side) team for the nation’s most influential media organisation.
- Optimise and achieve monthly volume targets for unique audiences and digital subscriptions across our publications Engage and convert off-platform digital audiences through search and programmatic media, with supplier partners and affiliates
- Plan, trade and report on performance in this hybrid role, making the most of your search expertise and wider skill-set
- Provide strategic digital media recommendations for always-on and campaign-based activity
- Provide insight and recommendations for the overall audience strategy based on accumulated learnings and changing market trends Seek and recommend new search, programmatic and digital media opportunities to improve performance
- Set up accounts and campaigns across several platforms for search and programmatic activity
**Who are you?**
- An innovative thinker with a test and learn mindset
- Familiar with the digital media landscape, staying at the forefront of digital marketing and changing customer behaviour Comfortable using data-driven approaches to develop targeting, to measure, interpret and optimise results
- Experience in search engine marketing (SEM) with advanced knowledge of bid management is required to maintain and improve both performance and stakeholder communications
- Proven understanding of digital marketing principles and experience in omnichannel campaign delivery (either individually or within a team) Digital media buying experience across additional programmatic (display, social, video) and affiliate marketing will be regarded favourably, especially if with a media agency background
**What’s in it for you?**
- Collaborative environment in a high performance marketing team responsible for the digital activation and optimisation of marketing budgets for News Corp
- Opportunity to innovate, challenge the norm and pioneer the way forward - and to learn from a cohesive team with a wealth of knowledge and experience
- Be part of the digital transformation of Australia's largest media conglomerate across 170 brands
- Work from home two days per week
- Company benefits - Audi, Samsung, Medibank, Apple
**Who are we?**
We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for.
Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple print, video, audio and digital platforms.
Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
As Australia’s number one media group, we are driven by our purpose and guided by our values.
**What’s next?**
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply_
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