Digital Content

• AFR Best Place to Work 2023
  – join a supportive, energetic and passionate team that puts sustainability and ethics at the heart of everything we do
• B Corp certified business
  – market leader in our category

About Us

Armadillo is a truly sustainable company - for the good of the world we live in and all who journey with us. Our rugs lie lightly on this earth.

Founded in 2009 we are an Australian-born company, with showrooms in Sydney, Melbourne, Brisbane, Los Angeles, New York, San Francisco and Dallas.

Our rugs are handcrafted by artisans in India and Nepal using natural materials and energy-efficient processes, designed to counteract today's throwaway culture and stand the test of time. As a certified B Corp, we hold ourselves to the highest standards of sustainability, social responsibility and transparency.

About the role

We are currently seeking a strategic and innovative Digital Content & Social Media Specialist to join our growing Marketing team . In this role you will play a critical role in defining and executing our digital communications strategy to enhance brand awareness, drive engagement and foster community across our digital platforms, including social media, EDM, website and other digital channels. As part of the Global Marketing team, you will be responsible for leading and executing our digital presence and elevating our brand through powerful, engaging content that resonate with our clients and showcases our leadership in design and craftsmanship.

This role requires a passion for storytelling, strong organisational and communication skills, and the ability to translate and execute brand objectives into compelling digital strategies.

• Develop and implement a comprehensive digital content strategy plan across all digital channels.
• Create, curate and manage content across various social media platforms in partnership with creative team.
• Execute Performance marketing plan, implementing best practice and optimising performance based on data in partnership with digital agency and regional leads
• Support website digital experience including ecommerce campaigns, creative planning and SEO in partnership with Head of eCommerce.
• Manage Email content planning and execution including creative briefing alongside marketing leads.
• Manage and grow the company's social media presence (Instagram, Facebook, LinkedIn, Tik Tok, You Tube.)
• Partner with Global stakeholders for ideation, campaign planning, and channel management.
• Collaborate with internal teams to capture stories, updates, and campaign moments.
• Manage and monitor Armadillo's social media accounts.
• Track performance across channels using analytics tools and report on engagement and its impact on business goals.
• Constantly identify opportunities to enhance content workflows, with a focus on optimising processes related to content management, scheduling, and overall efficiency.
• Ensure all content is produced within budget and meets brand standards.
• Manage relationship with agencies partners.

About You

• Bachelor degree in Marketing, Communications or related field.
• Minimum 3–5 years' experience in social media management within an internal marketing department or a similar role.
• Previous experience working with lifestyle, design or luxury brands.
• Proven track record in developing and implementing successful social campaigns.
• Proficiency in social media scheduling, publishing and analytics tools.
• Experience with TikTok, Instagram, Meta and YouTube; Pinterest.
• An eye for design and attention to detail; ability to work closely with creative teams and global teams.
• Understanding of SEO principles and content optimisation strategies.
• Highly organised with the ability to manage multiple projects and deadlines.

Our people have made Armadillo the brand it is today and as such, we have created a supportive and stimulating environment that nurtures the personal and professional growth of employees at all levels. We embrace fair workplace practices, equal employment opportunity, cultural diversity, and health and wellbeing.

If you are looking for the opportunity to evolve your career with a successful global and ethical business, we encourage you to apply now. Please submit your application via LinkedIn or send queries to

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