Product Marketing Manager

**Together We Explore - Product Marketing Manager**

It's not every day you find a place that gives you the opportunity to build a career as individual as you. At ITW, anything is possible. We're looking for self-starters - driven people who are curious about the world and always looking for ways to add value and make continuous improvements. Our success comes from our culture of collaboration, so if you've got the ideas, we've got the team who will support you every step of the way.

ITW is a Fortune 300 company operating in nearly every corner of the globe. Whilst you might not be familiar with ITW, this role works with some of the premium brands in the hardware and construction products industry, such as **Zenith**, **Lane**, **Paslode**, **Pryda** and **Ramset.**

ITW has a unique culture
- we think like entrepreneurs and focus on achieving big goals in the simplest way possible. This is embedded into our business model and the ways we work
- it's all part of the DNA that has led to over 100 years of success globally.

The Product Marketing Manager will lead the fixing & fastening product marketing team to deliver profitable and sustained above market growth by building market-leading brands. Your key focus will be developing and launching new products through customer back innovation by leading customer discovery, insight generation, value proposition and business case development, product lifecycle management, go to market plans and shopper marketing.

Location - Dandenong South, Victoria

**The Impact You'll Make;**

**Customer Discovery and Insight Generation** -**Generate insights to identify and prioritise innovation and growth opportunities. Lead the customer discovery process uncovering end user pain points, jobs to be done and purchase drivers. Lead the business in commissioning research or undertaking end user interviews to validate product value propositions and identify opportunities for innovation.

**Ease of Shop** -**Drive category growth and sales conversion by reducing walk away rate and improving ease of shop. Use category analytics to generate insights to guide category navigation initiatives. Use insights to drive retailer category reviews to defend ranges & optimise share of shelf.

**Strategic Category Management** - Support the development and implementation of an insight-led category management approach. Develop and maintain systems and processes required to leverage data and insights from the market, customers, sales operations, account management, sourcing, and supply as well as marketing to identify range simplification and growth opportunities. Use insights to develop category growth strategies.

**Product Line Simplification (PLS)** - Develop and lead a business wide process for identifying, reviewing, and recommending actions to address poor performing products and categories based on agreed KPIs and hurdles, including exiting deleted products from the business with mínimal impact on revenue and cost.

**Portfolio Optimisation and Product Lifecycle Management (PLM**) - Support the development of and lead a quarterly portfolio review and strategy meeting with the product management team as part of the Consumer MRD business cycle. Contribute data, insights, and recommendations to customer range reviews. Utilise a wide range of internal and external data to support the product, sales, account management, sourcing, and supply teams in developing and implementing full potential product lifecycle management.

**Brand Strategy** -**Drive the development and execution of brand strategy within the designated category through all elements of the marketing mix

**Front to Back (FTB) and ITW 80/20 Process** -** Provide the Consumer Leadership Team with data, insights, and project management to support the ITW Front to Back (FTB) process. Utilise and embed 80/20 process within the product marketing team.

**Price Positioning and Relativities** - Review and recommend pricing strategy including price positioning of products relative to other products in the range and competitors.

Product Launches - oversee internal and external launches to ensure go to market plans are executed with excellence to achieve financial business targets Track results, implement post launch reviews and embed learnings across the business to improve ongoing execution.

**About you**:

- At least 10 years of relevant experience in marketing, innovation, insights, product management or product marketing
- Ability to build and maintain strong internal and external customer relationships
- Proven track record in marketing, innovation and category management
- Demonstrated experience in executional excellence
- Collaborator with strong stakeholder engagement
- High Standard of oral and written communication
- Intermediate/Advanced Microsoft Office Skills
- Strong project management skills
- Experience diagnosing and resolving complex problems
- Experience leading a team of product managers / marketers

**Additional I