Marketing Campaign Manager

5 days ago

Melbourne, Australia Bluefin Resources Full time

A trial-and-error culture, ensuring team members are empowered to innovate and
- One on one coaching and mentoring
- Hybrid working 3 days in the office 2 from home

**What we can offer you**
- Enable upskilling and growth of marketing coordinators through:

- One on one coaching and mentoring
- Technology training and industry trend education
- A trial-and-error culture, ensuring team members are empowered to innovate and improve
- Drive a high-performance team culture
- Hybrid working 3 days in the office 2 from home

**Key Responsibility Areas**
- Collaborate with key stakeholders to deliver Direct marketing campaigns across all brands
- Ensure program engagement KPIs are maintained against set baselines via continuous test and learn agenda
- Implement an A/B Testing mindset ensuring constant auditing of marketing campaigns and automated tracks.
- Remain up to date with industry trends and proactively share these as the group's Marketo SME

**Perform Day to Day Marketing Campaign support initiatives**

In collaboration with Branding and digital teams.
- Collaborate with the Branding teams to deliver promotional and catalogue EDMs, ensuring campaigns are delivered with
- Drive a campaign improvement road map through:

- **Customer Segmentation** - Improve message relevance by ensuring a customer segmentation is at the heart of personalised content and campaign builds
- **Template enablement** - Enable a best in breed block-based template ensuring business users are empowered to efficiently execute tactical campaigns
- **Cross platform stitching** - Drive an omni channel mentality, enabling a consistent campaign framework across all channels
- **Nurture/Automated tracks** - Drive a culture to CLC management prioritising scale initiatives to help automate impactful campaigns.
- Collaborate with broader marketing optimisation team to Identify key opportunities for improvement leading to greater operational efficiencies through the development of technical and/or process related enhancements to the inter departmental process, including but not limited to digital activations, customer onboarding and recovery initiatives
- Facilitate campaign performance metrics to provide insights into the effectiveness of the group's marketing automation efforts to senior management.

**Onboard New Brands & users to Marketing automation Platform**

In collaboration with the Marketing coordinator - Campaigns (Direct Report):

- Provide and facilitate ongoing Training to business users and internal SMEs to ensure all user base is kept up to date with new product releases and system improvements
- Provide support for queries relating to the following:

- Template usage and optimisation
- Technical & Data queries
- E-passports and automated training content
- Loyalty program's CLC campaigns
- Trade customer roadshows and data capture
- Collaborate with Branding teams to migrate relevant brands to the Marketo platform, ensuring we leverage scale across the group

**Technical Skillset**
- Experience with Marketo or similar marketing Automation platforms
- Experience in leveraging data and customer segmentation
- Solid understanding of HTML and block-based Templates
- Demonstrated experience in AB testing
- Solid understating of GA and campaigns tagging

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