Campaign Marketing Specialist

14 hours ago

Melbourne, Victoria, Australia UNIQLO Full time $90,000 - $120,000 per year

The Opportunity

The
Campaign Marketing Specialist
will lead the planning and execution of nationwide marketing campaigns to elevate brand awareness, drive customer engagement, and support business growth. We're looking for a highly creative and innovative thinker who can bring bold ideas to life across integrated marketing channels. A strong understanding of the Australian market landscape is essential, along with an entrepreneurial mindset and a hands-on, collaborative working style.

Key Responsibilities:

1.Campaign Strategy & Execution:


•Develop and implement integrated marketing campaigns aligned with global direction and local business objectives.


•Lead end-to-end campaign management, including planning, budgeting, creative development, media buying, and performance tracking.


•Collaborate with internal teams (Merchandising Planning, Instore Merchandising, E-Commerce, Inventory, Store Operation) and external agencies to ensure seamless execution.

2.Brand &Customer Engagement:


•Strengthen UNIQLO's brand positioning through innovative campaigns that resonate with target audiences.


•Leverage data-driven insights to optimize campaign performance and ROI.


•Ensure consistency in messaging across all channels (instore, digital, social, PR, etc.).

3.Stakeholder & Team Leadership:


•Act as a key liaison between global/regional teams and local markets to adapt global campaign for national execution.


•Prepare and present campaign performance reports to senior management.

4.Innovation & Market Trends:


•Stay updated on industry trends, competitor activities, and emerging marketing technologies.


•Propose new ideas to enhance campaign effectiveness and customer engagement.

Skills, experience and knowledge

  • Tertiary qualifications in Marketing.
  • Minimum 5 years' experience in marketing within a retail or consumer-focused environment, with a proven ability to deliver integrated campaigns across paid, earned, and owned media channels.
  • Demonstrated experience in social media management, including content strategy development, scheduling, and paid advertising execution.
  • Proven track record working with media and creative agencies, including briefing, media planning, content development, and campaign execution.
  • Strong ability to manage multiple projects across stakeholders, ensuring timely delivery and alignment with briefs.
  • Excellent verbal and written communication skills, with the ability to influence and collaborate across cross-functional teams and external partners.
  • Strong organisational skills, attention to detail, and ability to thrive in a fast-paced, deadline-driven environment.
  • Proactive, adaptable, and solution-oriented mindset.
  • Excellent project management skills.
  • Proficiency in campaign performance tracking and analytics tools (e.g., Google Analytics, Meta Ads Manager, or similar)
  • Familiarity with CRM and email marketing platforms is a plus.
  • Highly creative and innovative mindset
    , with the ability to generate fresh ideas and translate them into impactful marketing campaigns
  • Strong understanding of the Australian market
    , including consumer behaviour, media landscape, and cultural nuances

What's in it for You?

  • Opportunity to work in a leading global fashion retailer
  • Generous employee discounts and benefits
  • Collaborative, engaging workplace culture - combining the best of Japanese and Australian culture

To be eligible to apply, you must have full working rights in Australia.

For more information about Fast Retailing / UNIQLO, please visit our website

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