Ecommerce Strategist Dtc

Exciting client portfolio
- High level of ownership
- Work from home

**About**

Founded in 2021 by ecommerce specialists Mal Chia and Paul Waddy, Ecom Nation was built to address a gap in the Australian market: the need for a performance agency with deep ecommerce expertise, not just generalist digital capabilities. With strong foundations in paid media, CRM and Shopify, the business delivers full-funnel growth solutions for high-performing ecommerce brands.

Ecom Nation has scaled some of Australia’s most recognisable DTC names, won industry awards, and established itself as a key voice in the ecommerce space. The business is remote-first with physical hubs in Sydney and Adelaide, and international team members supporting delivery across multiple time zones.

Leadership is hands-on, and the culture is outcomes-focused. There’s a high level of autonomy and accountability, with team members expected to operate with professionalism, curiosity, and commercial acumen.

**Role**

As an Ecommerce Strategist, you will lead a squad of paid media specialists, owning both client strategy and delivery outcomes. You will serve as the primary point of contact for your portfolio, act as the strategic brain behind their performance marketing, and ensure campaigns are executed effectively through your team.

Each Strategist typically manages 7-10 client accounts, tiered by size and complexity, with a combined monthly media spend of around $500,000. You will work across Meta, Google, and TikTok platforms, ensuring full-funnel media plans are well-structured, insight-driven, and closely aligned to each client’s revenue goals. This role manages a portfolio comprising two high-profile clients operating in the fashion accessories and fragrance sectors, amongst others.

**Responsibilities**
- Strategic Media Leadership_
- Architect performance marketing strategies tailored to each client's business model and growth goals.
- Oversee campaign structure, audience segmentation, budget allocation, and optimisation across Meta, Google, and TikTok.
- Translate data insights into actionable strategy and creative recommendations.
Regularly audit campaign performance and structures, ensuring scalable foundations are in place.
- Client Relationship Management_
- Lead all strategic conversations, planning meetings and performance reviews with clients.
- Act as a proactive, trusted advisor, presenting plans with commercial clarity and confidence.
- Ensure clients are supported, educated and calm, particularly during performance fluctuations.
- Help onboard new clients, delivering an impactful setup and roadmap.
- Team Leadership_
- Guide a team of local and offshore Performance Specialists, ensuring consistent execution and ongoing capability uplift.
- Mentor junior team members without micromanaging; encourage ownership and independent thinking.
- Run training sessions and strategic brainstorms; raise the standard of thinking across the squad.
- Commercial & Delivery Oversight_
- _Identify underutilised spend and campaign inefficiencies; reallocate budget to improve ROAS and MER._
- Monitor KPIs including CAC, conversion rates, and profitability across channels._
- _Collaborate with the broader agency team (SEO, Creative, Admin) to deliver full-funnel performance outcomes._
- Submit case studies and contribute to Ecom Nation’s broader reputation as an ecommerce thought leader._

**Key Experience & Attributes**
- 3+ years of hands-on ecommerce performance marketing experience across multiple channels.
- Proven ability to manage multiple accounts and performance specialists in a high-performance setting.
- Advanced working knowledge of Meta, Google, and TikTok Ads Managers — including campaign structure, audience strategies, and creative testing frameworks.
- Clear understanding of ecommerce metrics (MER, CAC, AOV, ROAS) and how performance media impacts them.
- Experience briefing creatives tailored to different funnel stages and platforms.
- Strategic thinker with commercial curiosity and creative fluency.
- Confident communicator, able to build trust quickly with clients and internal teams.
- Organised, accountable, and outcomes-driven.

**Why Join Ecom Nation?**
- Work with some of Australia’s most exciting ecommerce brands.
Join a company that understands ecommerce inside and out, from Shopify builds to lifecycle marketing.
- Be part of a remote-first, outcome-focused team that values ownership over optics.
- Access additional leave for birthdays and anniversaries, plus bi-annual team off-sites.
- Learn from senior leadership and grow alongside top-tier digital marketers.

If you’re a strategic thinker, passionate about ecommerce, and ready to lead performance media for fast-growing DTC brands, this is a rare opportunity to make an outsized impact.

**Salary**: $100-110k + super
**Location**: Sydney, work-from-home