Marketing Manager

6 days ago

Hawthorn, Australia Family Doctor Full time

Sole responsibility for all marketing activities
- Work with a respected national medical centre group
- Wide range of responsibilities and mediums

An opportunity exists for an enthusiastic marketing all-rounder, with a passion for digital. In this role, you will have sole responsibility for all websites, social media channels and activities, while growing existing channels for a nationwide medical practice group. This is chance to you to show off all your marketing and digital skills and pursue your passion.

You will work directly with the CEO and the Operations Team to manage all the marketing channels for the group. The position is office based in Hawthorn.

**Key responsibilities**

Your main duties and responsibilities will consist of but are not limited to:

- Updating and managing the WordPress websites using Elementor and other tools, including new content as required, addressing performance issues, updating doctor/staff/other details, updating practice changes, etc.
- Developing and managing social media channels (LinkedIn, Facebook & Instagram)
- Developing, maintaining and optimising paid social media campaigns (Facebook Ads Manager, LinkedIn Campaign Manager).
- Develop a digital marketing campaign to develop the medical practices and improve patient engagement.
- Assist with marketing for recruitment of doctors and staff for practices.
- Promote the practices to nearby business and government employees and staff for employment medicals, preventative health measures and general medical services.
- Develop advertising and other promotional material to highlight practices location and services to the local community
- Identify opportunities for further digital marketing development and promotion.
- Develop, monitor and report on campaign performance including analytics, ROI, recommending and implementing changes based on data-driven insights.
- Develop and maintain patient relationships to encourage patient engagement and re
- presentation.
- Other responsibilities and special projects that may be required from time to time.

**Qualifications**
- Diploma or higher in Digital Marketing

**Experience and Knowledge**
- Ability to work autonomously and show initiative.
- Advanced communication skills both verbal and written.
- High level of computer literacy.
- Able to hit-the-ground-running.
- Experience working with Facebook Ads Manager and Google Ads.
- Immaculate personal presentation.
- Exceptional attention to detail.
- Organisational and time management skills are a must.
- Highly energetic, results driven, and a strategic thinker who loves to solve problems.
- Ability to devise and review systems for operational efficiency and control.
- Working effectively under pressure.

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