Product Manager

2 weeks ago

Clayton, Australia Integra LifeSciences Full time

Changing lives. Building Careers.

Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what’s possible and making headway to help improve outcomes.

MARKETING
- Utilise market segmentation, targeting and positioning concepts to develop product related strategies, messaging, and sales tactics.
- Deliver annual marketing strategies, priorities, and plans to the sales team, monitor progress, and adjust as required.
- Support Professional Education initiatives and utilise education as a platform for marketing strategies and campaigns.
- Provide product training and ongoing product support to customers and staff. Support Sales Managers to enhance product knowledge and selling skills within the sales team.
- Maximise price capture through routine price reviews, tender negotiations, and customer sales analysis.
- Support clinical product trials with product training and access to inventory as agreed by Integra via Material Transfer Agreements.
- Gather feedback from customers on product and service performance and provide to relevant internal stakeholders.
- Stay up-to-date with industry trends, competitor products, and emerging technologies to identify potential market opportunities or threats. Develop and maintain models to estimate market share positions of our products and our competitors.

PRODUCT LIFECYCLE MANAGEMENT
- Administer product lifecycle changes within the ANZ business including new product introductions, changes, line extensions and discontinuations.
- Work with Operations and Planners to ensure product inventory targets and forecasts are maintained across the region to meet customer demand and contract obligations.
- Liaise with Global Product Managers to align with global priorities and provide market feedback and insights.
- Communicate with the sales team, customer service, other internal stakeholders and on product changes, discontinuations, and supply disruptions. Co-ordinate direct customer communication when appropriate.

SALES OPERATIONS SUPPORT
- Provide product insights to the sales team, customer service team and customers as required.
- Develop and localise sales and marketing collateral and tools that support the sale and promotion of products and services.
- Work with sales and marketing colleagues to identify relevant tender opportunities and support the preparation of tender submissions and the upkeep of online catalogues.
- Work with Sales Managers and the Training Manager to enhance sales force effectiveness through product training, selling methodology programs (e.g. Challenger) and marketing campaigns.
- Provide commercial insights on sales performance to identify gaps and opportunities for growth.

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