Advanced Campaign Insights Specialist

1 week ago

Melbourne, Victoria, Australia beBeeCommercial Full time $120,000 - $150,000
Lead Data Strategist

Job Overview:

We are seeking a skilled Lead Data Strategist to drive the evolution of our experimental design and campaign analytics capability. In this role, you will develop/enhance test and learn frameworks and processes.

Key Responsibilities:

  • Develop and lead data requirements for campaign and process optimisation.
  • Collaborate with stakeholders to understand business objectives and design effective campaign strategies.
  • Analyse data to understand member behaviour and campaign performance, identifying key trends and opportunities.
  • Develop and present compelling data-driven insights and recommendations to stakeholders.
  • Design and deliver enhanced campaign performance monitoring and insights.
  • Design and implement test-and-learn strategies to measure and optimise campaigns and interventions.
  • Drive continuous improvement initiatives across campaign processes.
  • Coaching and development of data analysts within cross-functional squads.

Requirements:

  • 7+ years experience in a similar campaign insights and analytics role.
  • Deep technical knowledge in campaign analytics, business analytics and customer insights.
  • Experience in experimental design and deep understanding of campaign performance factors including ROI, uplift, outlier methodology and control group selection.
  • Technical skills including SQL, BI experience.
  • Demonstrated experience delivering strategic insights and recommendations that have a measurable impact on business performance and growth.
  • Strong commercial acumen with a deep understanding of financial dynamics, economic and market trends.
  • Excellent verbal and written communication skills with the ability to articulate complex concepts in a clear and simple manner.
  • Strong problem-solving abilities with a demonstrated ability to think creatively and drive innovation.
  • Strong project management skills with the ability to effectively prioritise and manage multiple initiatives.
  • Strong attention to detail and numerical accuracy.

What We Offer:

  • Flexible work arrangements.
  • Well-being days per year.
  • Volunteer leave.
  • Ongoing learning and development programs.
  • Employee benefits.
  • Quarterly team events.
  • Hybrid social events.

We value diversity and inclusion in the workplace and use our strengths to make us stronger.

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