Email and CRM Marketing Specialist

Posted: 16/12/2024
- Closing Date: 12/01/2025
- Salary: $90,199.00 - $101,022.00
- Job Type: Temporary
- Location: Melbourne
- Job Category: Arts, Culture,Media, Marketing

**About the National Film and Sound Archive**

The National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual archive, telling the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. The collection itself dates back to 1935, making it one of the world’s oldest audiovisual collections. It is also one of the country’s most used cultural collections, with around 125 million views of collection content each year. The NFSA is in a period of significant change. Following increased Government investment, the institution is in a process of digital transformation, establishing the NFSA as Australia’s most dynamic and valued cultural organisation. We are rebuilding our curatorial workforce and developing the NFSA’s capacity to digitise our collection at scale - to preserve it for the future, to make sure it can be discovered, and to share it with all Australians.

We continue to work on developing a stable, secure and future-proof workforce across our four physical sites based in Canberra and Mitchell in the ACT as well as in Sydney and Melbourne.

We are also undergoing a program of business improvement for many of our corporate systems to improve efficiency and reduce manual handling.

We are an ambitious organisation, and we aim to be an employer of choice within the Galleries, Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well as favourable employment conditions and unique development opportunities for our staff.

**About the Team**

The Digital Audience team is part of the Marketing, Design and Digital Audiences section of the Marketing and Communications Branch. The section and Branch collaborate across our Sydney, Canberra and Melbourne offices. The team supports NFSA’s vision to be Australia’s most dynamic and valued cultural organisation by driving best-practice, data-led audience experiences to grow and diversify the Australians who engage with our Collection.

**The Opportunity**

**Key Responsibilities/Duties**

Under limited direction, this position is responsible for delivering the following functions:

- Profile and segment audiences though best-practice use of the CRM and advocating audience-needs in work outputs.
- Define audience data rules and customer data migration processes and depreciating of audience marketing platforms (collaborating with data analyst for technical execution).
- Safeguard the brand through Privacy and SPAM act compliance and best practice.
- Develop and execute database acquisition strategies in consultation with Marketing Manager, Digital Audience Manager and any other relevant stakeholders.

**Selection Criteria**
- Exceptional project and stakeholder management skills, with an ability to advocate marketing requirements to technical specialists and translate technical concepts to marketing specialists.
- Ability to interpret and analyse large, complex data to identify trends and drivers of audience behaviour and present findings accurately to senior management.
- Experience in producing project artefacts and various business as usual documentation.

**Desired Skills and Experience**:

- Mandatory:

- Minimum 2+ years’ experience working with CRM systems.
- Desirable:

- Experience with Google Analytics and Looker Dashboards.

**How to Apply**

**Eligibility**

To be eligible for this position you must:

- Be an Australian Citizen.
- Satisfactorily complete an Australian Federal Police National Police Check.

**What we offer you**

We provide a diverse, inclusive, and supportive work environment with access to:

- Great training and development opportunities.
- Generous leave and flexible working arrangements.
- Our Employee Assistance Program (EAP - a free counselling service for you and your family).
- A competitive salary, plus 15.4% superannuation.
- Rewards and recognition initiatives.

**Cultural Values**

We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds. At the NFSA we prioritise the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals.

The National Film and Sound Archive of Australia is committed to ensuring a child-safe and child-friendly environment. All employees are expected to demonstrate a commitment to, and support for these principles in theory and practice.

**RecuitAbility**

**Contact Officer**
Maeve Ashby | Digital Audience Manager
Ph: 03 8638 1