CRM Email Marketing Coordinator

1 day ago

Melbourne, Victoria, Australia University of Melbourne Full time $90,000 - $120,000 per year

Location:

Melbourne Business School

Documentation:

Position Description - CRM Email Marketing Coordinator

Employment Type:

FP - Full-Time Permanent

Department:

Marketing

Closing Date:

09 Nov 2025

  • Based in Carlton
  • Attractive salary and benefits on offer
  • Join at an exciting time of transformation for our Marketing division

About Us

At Melbourne Business School (MBS) our purpose is to unleash ideas and leaders for a sustainable future. Our vision is to be among the top-ranked providers of business education within the Asia-Pacific Region, to be the first choice of students and clients seeking award and non-award educational experiences, and to be esteemed globally as a leading supplier of academic and business research.

The Opportunity

Design and deliver personalised CRM and email campaigns that nurture leads and convert them into enrolments for MBS programs. You'll bring data, creativity, and technology together to create engaging journeys across the student lifecycle. This is an exciting opportunity to:

  • Join a top ranked business education provider
  • Drive enrolments for our various programs and offerings

Some key accountabilities will also include:

  • CRM Campaign Management
  • Content and Campaign Execution including automated journeys, triggered communications and retargeting
  • Personalisation and Marketing Automation using Microsoft D36 and other MarTech tools
  • Audience segmentation including delivery of relevant communications that maximise engagement and minimise fatigue
  • Data and Insights through dashboards and reporting
  • Collaboration across channels to ensure consistency in messaging and which enhance cross-channel performance and student experience
  • Compliance and data governance including maintaining CRM data accuracy

About you

Analytically minded, you will bring to us your extensive expertise developing and optimising CRM and email campaigns ideally using Microsoft D365 or similar platforms. Innovative in your thinking, you will also have an ability to create personalised journeys which drive conversions and which improve the customer experience. Your experience will ideally be complemented by tertiary qualifications in Marketing, Communications or a related discipline.

What's on offer

We value our people and ensure that we can reward you with more than just a salary. Our thanks to you includes:

  • Competitive remuneration and generous parental leave provisions
  • Flexible work options
  • Subsidised gym membership, health and wellbeing programs and regular social events
  • Access to world-class learning and development programs at a discounted rate
  • A workplace that promotes diversity, collaboration, and new ideas in the heart of Melbourne's innovation precinct
  • Working alongside talented and supportive colleagues who are passionate about innovation and creativity

To apply, please submit your application including a covering letter and a current resume asap. Applications will be reviewed on a rolling basis and interviews conducted until a successful appointment is made.

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