CRM & Email Marketing Lead

7 hours ago

Melbourne, Australia lululemon athletica Full time

Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The team is responsible to lead all initiatives and technology capabilities that optimize guest loyalty and retention across both online and offline channel. Our team develops cross channel connected guest journeys and leverage data to advise on marketing programs that influence consumer behavior at key points in the guest journey and positively impact success KPI’S. We will be looking after all markets across APAC.
A day in the life
- Initiate and own KPI frameworks for campaign performance, ensuring alignment with business goals and continuous optimization across customer segments and lifecycle stages.
- Build and refine audience segmentation strategies to maximize engagement and revenue, leveraging behavioral and transactional data for personalized messaging.
- Ensure data accuracy and hygiene through regular database cleansing, re-engagement efforts, and compliance with privacy regulations.
- Generate and present detailed campaign reports with a focus on accuracy, insights, and strategic recommendations for future improvements.
- Support CRM operations and lead CRM-initiated projects, demonstrating strong problem-solving skills and a proactive mindset.

**Qualifications**:

- Have experience in Salesforce Marketing Cloud, and Adobe Analytics
- Knowledge in HTML, CSS, ampscript, and sql is plus
- Fluency in English (written and spoken).

**Must haves**:

- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

Beyond the Paycheck (Benefits & Perks)
At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
[1] Youtube Video
LI-RS1 #LI-Onsite
References
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