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Performance Marketing Specialist
2 weeks ago
The** Performance Marketing Specialist **will work alongside our Marketing team at our Head Office and be responsible for the end-to-end campaign management and optimisation of online, mobile, social and video advertising campaigns.
In this newly created position, reporting to the Head of Marketing, you will also be accountable for driving the creation of innovative and engaging customer communications, monitoring their effectiveness, whilst nurturing pre-existing and new customers within the CRM system, as well as managing the company’s affiliate marketing network.
We are looking for a data-driven, creatively minded individual who has a solid background in digital campaign management with the ability to perform across all paid platforms, whilst providing recommendations and insights to the business.
This role would suit someone who has a passion for retail, a deep understanding of consumer culture and wants to be at the forefront of Australia’s retail and ecommerce landscape, managing and growing the digital performance for an iconic Australian retailer.
**Key Responsibilities**:
- Manage, review, and perform daily account optimisations for all paid channels, including, Google Ads, Google Shopping, Facebook Ads, Youtube, TikTok.
- Recommendations on ad spend and pushing to drive down CPA and increase ROAS.
- Identifying new audiences and new media channels to engage as well as managing databases for retargeting.
- Support Head of Marketing in planning and executing seasonal campaigns.
- Manage affiliate marketing network, providing account managers with all marketing campaigns, special offers and customised assets and links to drive traffic and sales.
- Deliver post campaign analysis and communicate performance to key stakeholders.
- Manage strategic partnerships with Facebook, Instragram and TikTok to deliver on business goals.
- Monitor and manage relationships with existing customers through CRM systems
- Analyse and identify audience segments to be used for targeted campaigns
- Advise on and assist in the development of A/B campaign tests
**What we offer**
- **Ongoing development** - ongoing training, support, and growth opportunities
- **Flexible working** - hybrid working arrangements available.
- **Work/life balance** - with a strong culture inspired by family values, we focus on work/life balance with reasonable work hours.
- **Discounts** - an extremely favourable staff discount.
- **Supportive environment** - receive ongoing recognition and support whilst having a real sense of ownership of your work.
**What will make you successful?**
- Demonstrated experience in managing Paid Search, Google Shopping and Paid Social campaigns.
- Experience with Google Analytics, Data Studio and Google Tag Manager.
- Knowledge of Magento 2.
- Experience with Dot Digital or equivalent CRM system
- A passion for developing consumer journeys that improve sales, as well as knowledge of consumers including their shopping habits, cultural interests and use of technology.
- Comfortable using data to inform campaign recommendations for changes and optimisations.
- Tertiary qualifications in associated field.
- Highly passionate and collaborative attitude.
- Being Google Ads certified is not essential, but advantageous.
**About Us**
Lowes is an iconic family-owned brand operating nationally for over 120 years and have grown to become one of Australia's largest menswear & Schoolwear retailers with over 190 stores.
