Performance Marketing Specialist

2 weeks ago

Sydney, Australia Grays Full time

**Performance Marketing Specialist**

We’re seeking a motivated **Performance Marketing Specialist** to come on board and work closely with the business to deliver ROAS and ROI and be well-versed in KPI’s, CAC and CRO. If you know what those acronyms mean, you probably are just the person we’re looking for

We are true leaders in the online auction and e-commerce industry - so here is your chance to make a real impact to an accelerating business. Reporting into the Digital Marketing Manager, you will play a key role in planning, managing, executing and optimising all our in-house paid media aspects, across our 5 business divisions - Automotive, Industrial, Wine, Home and Recreation.

Grays works in a hybrid office environment; and this role can be based in either Sydney, Melbourne or Brisbane.

You will be a naturally capable person who can pick up new platforms easily, you will be able to communicate well on what’s working and what doesn’t, and you’ll be able to demonstrate clear experience working on multi-category brands, or a variety of brands with different creative needs.

**Primary Responsibilities**
- Planning, executing, monitoring, and optimising all paid media strategies including (but not limited to) search, display, YouTube, and Performance Max, including remarketing. This includes defining target audiences, selecting appropriate digital advertising platforms, and allocating the assigned budgets.
- Implementing A/B testing to test and learn, communicating results and adjusting as necessary
- Conduct regular competitor analysis to identify opportunities, stay informed about market trends, and adjust strategies accordingly
- Provide analytical reporting of campaigns to stakeholders, in alignment with our social media specialist
- Ensuring that all paid ads obtain a good ROI or ROAS
- Work with relevant team members and stakeholders for creative and copy needs that ensure high performing ads are executed

**Skills & Experience**:

- A minimum of 3+ years experience in a similar role - multi-category or multi-brand experience preferred. Agency experience well regarded.
- Proven experience with running successful paid media campaigns
- Ability to work in a fast paced and agile environment - every day is different
- eCommerce experience will be highly regarded
- Curiosity, skill, and experience are the three pillars of success.

**About Grays**

Grays is an Australian online retail and auction company, offering a huge range of consumer, industrial and commercial goods, direct from manufacturers and distributors. We offer our customers great value and convenience and our vendors an efficient alternative sales channel.

We employ around 400 people throughout Australia in our network of state-of-the-art warehouses, distribution centres and offices.
- Please note, all successful applicants will undergo background checks including Australian Criminal History, right to work and bankruptcy. Only short-listed applicants for this role will be contacted. _Immediate start is required.

Schedule:

- Monday to Friday

Application Question(s):

- What's your expected annual base salary?
- How much notice are you required to give your current employer?

**Experience**:

- Performance Marketing Specialist: 3 years (preferred)

Work Authorisation:

- Australia (preferred)

Work Location: In person

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