Fundraising Lead

Permanent, full-time role
- Utilise your direct marketing and digital campaign experience

**FUNDRAISING LEAD - SINGLE GIVING AND EMERGENCY APPEALS**
- Permanent, full-time role.
- Utilise your direct marketing and digital campaign experience to support national and international communities during times of need.

**About the Organisation**:
Australian Red Cross is an internationally established movement, bringing people and communities together domestically and internationally in times of hardship while building on community strengths. As humanitarians, Australian Red Cross put people first, listening to, understanding, and respecting each other.

**About the Role**:
As the Fundraising Lead - Single Giving and Emergency Appeals, you will be working as a member of the direct marketing team to strategically create and implement critical fundraising campaigns during times of crisis.

Working in close collaboration with the Fundraising Program Manager and internal and external stakeholders, this role will be responsible for driving emergency fundraising activities, including Australian and international crisis appeals and a portfolio of always-on emergency funds. This will provide a platform that supports and enables Australian Red Cross to be more effective at mobilising emergency funds.

These campaigns are time sensitive and require an individual to be creative, data-driven and highly organised to coordinate and work within a complex team structure to meet time-sensitive deadlines.

This role will also provide wider support to the team on yearly appeals and campaigns to drive the acquisition of new supporters, retention of existing supporters and upgrade/cross-sell of existing supporters. This role will also ensure that supporters feel appropriately thanked, supported, and acknowledged through their journey with Red Cross.

**Role Responsibilities**:

- Strategically design, coordinate and execute emergency fundraising campaigns working with the relevant stakeholders, including briefing internal teams to meet time-sensitive campaign deadlines.
- Deliver and optimise the donor journeys to support revenue goals and the acquisition and retention of donors.
- Ensure that supporters feel appropriately thanked, supported, and acknowledged through their journey with the Australian Red Cross.
- Manage the holistic data brief for campaigns including audience targeting working with the Program Manager and Data teams.
- Monitor success in emergency fundraising appeals with a view to identify opportunities, innovation and best practices and share across fundraising functions.
- Manage internal and external stakeholders to successfully deliver fundraising campaigns on time and to budget.
- KPI reporting against strategies and budget targets.
- Support the wider team on other campaigns and programs throughout the year.

**Knowledge and Skills**:

- Proven experience in direct marketing, digital or campaign management ideally in a NFP environment. Key channels are EDM, digital and SMS.
- Solid project management skills capable to work on multiple projects at once.
- A quick thinker and highly responsive.
- Great communication, collaboration, and presentation skills.
- Ability to work in a team environment as well as work autonomously.
- Demonstrate analytical, problem solving and decision-making abilities.
- A curious mindset to analyse the market and global trends in addition to influencing internally.
- A passion and interest in working for an international humanitarian charity.

**Application Process / How to apply**:

- Beaumont Not for Profit has been contracted to recruit for this role. Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment and consultancy solutions to the Not-for-profit sector on a not-for-profit basis._