CRM Manager

13 hours ago

Melbourne, Australia Six Degrees Executive Full time

Location:
- Melbourne- Job Type:
- Permanent- Salary:
- $110000 - $120000 per annum- Contact:
- Navia Krishna**About the role**:
***
Six Degrees have partnered yet again with a market-leading provider of innovative digital fitness, nutrition, and mindfulness solutions. Our client has a mission to help people find positive solutions and have built a uniquely loyal customer base, supported by a strong brand and history of making life changing experiences for their customers. This collaborative and talented team is searching for a dynamic CRM Manager to lead customer engagement, retention and win-back program as the business is embarking on an exciting period of growth. The CRM manager will play an integral role in leading the business through a technical and strategic CRM transformation as well as prioritising strategic growth for the future.

**High level remit**:

- Understand our commercial model and assess past CRM performance.
- Implement growth initiatives across diverse communication channels to engage and retain customers.
- Monitor and report on CRM metrics, including Churn, LTV, and win-back, along with daily metrics like open rates and conversion rates.
- Stay up to date with the latest CRM and digital marketing trends and best practices.
- Monitor campaign performance and optimize for higher engagement and conversions.
- Collaborate with the design team to maintain consistent branding and messaging.
- Create engaging onboarding journeys for improved repeat purchase rates.
- Conduct A/B testing to determine the most effective messaging and campaign elements.
- Possess a well-rounded skill set including strong content and communication as well as technical proficiency.
- Meticulous attention to detail and a commitment to maintaining high-quality standards.

**Culture**:

- Empowering and collaborative team
- Hybrid work arrangements
- Free use of the flagship product
- Emphasis on a great culture focusing on health and wellness activities
- Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do. _
- Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you._

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