Marketing Manager

Active Mobility Systems is a leading supplier of mobility and rehabilitation equipment across Australia. With a strong reputation for quality and service, we are committed to improving lives through innovative solutions and compassionate care. Our marketing team plays a vital role in connecting our products and services with the people who need them most.

Position Overview

We are seeking a strategic and hands-on Marketing Manager to lead our growing marketing team. This role will oversee all marketing activities across multiple locations, manage a Digital Marketing Coordinator and Marketing Assistant, and drive brand awareness, lead generation, and customer engagement through both digital and traditional channels.

Key Responsibilities

Leadership & Strategy

• Develop and execute a comprehensive marketing strategy aligned with business goals to drive sales growth and brand awareness.
• Lead, mentor, and manage the on-site and off-shore marketing teams to ensure high performance and collaboration.
• Coordinate marketing efforts across multiple locations in to maintain brand consistency.
• Travel to branch locations Australia-wide to support marketing initiatives, build relationships with stakeholders, and identify business opportunities
• Must be available to travel to branch locations Australia-wide on an as-needed basis to support marketing initiatives and build stakeholder relationships.
• Provide commercial-based decision support to senior management, analyzing market trends, sales data, and customer feedback to inform business decisions
• Manage the marketing budget expenditure
• Market research, adapt rapidly to market changes and adjust marketing strategies to stay ahead of the competition.

Campaign Management

• Plan and manage multi-channel campaigns including digital, print, events, and partnerships.
• Monitor campaign performance and adjust strategies to optimize ROI.
• Oversee content creation, email marketing, SEO/SEM, and social media initiatives.
• Oversee photography and graphic design
• Oversee organisation trade events

Digital Marketing Oversight

• Guide the Digital Marketing Coordinator in managing website updates, analytics, paid ads, and social media.
• Ensure digital strategies are aligned with broader marketing goals.
• Oversee engaging content creation, including product descriptions, blog posts, videos, and social media posts, to showcase product benefits and features
• Oversee digital agencies to ensure ROI

Brand & Communications

• Maintain and evolve brand identity across all platforms.
• Oversee and develop creative marketing materials, product brochures, and promotional assets.
• Collaborate with sales and product teams to support launches and promotions.

Reporting & Analysis

• Track KPIs and prepare regular reports on marketing performance.
• Use data-driven insights to inform decision-making and improve campaign effectiveness.

Skills & Experience

• 5+ years of experience in marketing, with at least 2 years in a leadership role.
• Strong understanding of digital marketing tools and platforms.
• Demonstrated experience with digital marketing tools and platforms including Google Analytics/Ads, Facebook/Meta Ads, email platforms, SEO/SEM tools, CRM systems, and marketing automation.
• Experience managing teams and coordinating across multiple locations.
• Excellent communication, project management, and analytical skills.
• Familiarity with the healthcare or mobility industry (preferred but not essential).
• Bachelor's degree in marketing, business, communications, or related field is required.

Personal Attributes

• Strategic thinker with a hands-on approach.
• Creative, proactive, and results-driven.
• Strong leadership, delegation and team-building capabilities.
• Ability to manage multiple projects and priorities effectively.

Benefits

• Competitive salary package.
• Supportive and inclusive team culture.
• Opportunity to make a meaningful impact in a growing industry.
• Professional development and training opportunities.