Brand Content Strategy Lead: Developing a Sustainable Business Model

3 weeks ago

Sydney, New South Wales, Australia CHEP Full time

CHEP is a pioneering organization that has been moving goods to more people in more places than any other organization on earth via our 300 million pallets, crates and containers. We employ 11,000 people and operate in more than 55 countries. Our business model is centered around sharing and reusing assets, making us a trusted partner for the world's biggest brands who want to transport their goods efficiently, safely and with less environmental impact.

This means you'll join an international organization that offers a great work-life balance through our Hybrid Work Model. You'll have the opportunity to contribute to global sustainability while being part of a diverse and driven team of professionals. As a Brand Content Strategy Manager, you will play a crucial role in developing and executing the content strategy for Brambles and its portfolio of brands across all platforms ensuring it aligns with our company's vision and resonates across our audiences (customers, colleagues, investors and other market stakeholders).

Key Responsibilities:

  • Strengthen both the CHEP and Brambles brands by clarifying how they interact and developing a comprehensive content strategy.
  • Drive brand awareness, engagement and lead generation through strategic content marketing.
  • Collaborate with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership.

Requirements:

  • Bachelor's degree in business administration, Marketing, or other related field.
  • Knowledge of content marketing trends, audience segmentation and persona development.
  • Digital marketing skills such as search engine optimization, email marketing, and social media marketing
  • Data analysis and interpretation
  • Proficiency in using marketing tools—as social media analytics, brand voice and writing tools, Semrush

We Offer:

  • A competitive salary between $80,000 and $110,000 per year, depending on your experience.
  • An excellent benefits package including health insurance, retirement plan, and paid time off.
  • The opportunity to work in a dynamic and supportive environment with a diverse team of professionals.

About Us:

CHEP is an equal opportunity employer committed to diversity and inclusion. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class. If you're interested in this opportunity, please submit your application for consideration.

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