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Digital Strategy Lead

1 month ago

Sydney, New South Wales, Australia Zeno Group Full time
About Zeno Group

Zeno Group is a pioneering integrated communications agency, born from PR. We operate across North America, Europe, APAC, and beyond. In Australia, we are a boutique agency, backed up by an impressive global support network. This means you can enjoy the benefits of being part of an agile team while having the opportunity to work on multi-market accounts and tap into a huge array of global resources.

Our Awards and Recognition

We have recently won the prestigious PR Awards Asia-Pacific 2024: Best Culture of the Year award. Additionally, we were recognized as the PRWeek Purpose Agency of the Year in 2023 and PRWeek Global Agency of the Year in 2022.

About the Job

As a Digital Strategy Lead - Content Pioneer at Zeno Group, you will be responsible for consulting, planning, and crafting digital strategies, campaigns, and content to meet client goals. You will ensure that our clients stay at the forefront of utilizing digital channels across the paid, owned, and earned spectrum to achieve their objectives. To do this, you will be well-versed in the latest digital and social media trends, creators, and channels, in touch with the zeitgeist of current pop culture, and have an eye for compelling content.

  • Develop and execute social media strategies to increase brand awareness, engagement, and conversion rates.
  • Create compelling content including posts, stories, and videos optimized for each platform (Instagram, LinkedIn, Facebook, X, TikTok, etc.).
  • Analyse digital and social media metrics and insights to optimize performance, track KPIs, and report on campaign effectiveness.
Responsibilities
  • Champion Zeno Group's digital and social media marketing and content expertise, and drive quality, innovation, and expertise in this area, with the ultimate goal of leading and growing a robust digital team.
  • Partner with our strategy & planning, data and analytics, creative, tech development, and client teams to ensure content excellence is delivered in an integrated manner.
  • Identify and implement opportunities to leverage content for search marketing and SEO, and communicate these benefits to clients.
Requirements
  • 8+ years in strategic communications, with a focus on digital, social, and influencer marketing.
  • Experience leading a team.
  • Strong strategic, conceptual, analytical, problem-solving, and creative skills.
  • Proficient in social media management, trends, and innovations.
  • Highly developed written and oral communication skills.
  • Stakeholder and agency management experience.
  • Strong data, statistics, and insights application skills.
  • Strong brand management experience.
Salary and Benefits

The estimated salary for this role is $120,000 - $180,000 per annum, depending on experience. Additionally, you will receive a range of benefits, including flexible working arrangements, annual bonuses, professional development opportunities, and a comprehensive employee assistance program.