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Brand Content Strategy Lead

2 months ago

Sydney, New South Wales, Australia CHEP Full time

CHEP is a pioneering company that helps move more goods to more people, in more places than any other organization on earth. Our 300 million pallets, crates, and containers are used by the world's biggest brands to transport their goods more efficiently, safely, and with less environmental impact.

As a Brand Content Strategy Manager, you will be part of an international organization that empowers its employees to bring their authentic selves to work and be surrounded by diverse and driven professionals. You will be responsible for developing and executing the content strategy for Brambles and its portfolio of brands across all platforms, ensuring it aligns with our company's vision and resonates across our audiences.

  • Develop and execute comprehensive content strategy to strengthen CHEP and Brambles brands.
  • Drive brand awareness, engagement, and lead generation through strategic content marketing.
  • Collaborate with cross-functional teams to gather information and develop content that supports marketing initiatives and product launches.
  • Optimize content for search engine optimization (SEO) and ensure consistent brand messaging and tone of voice.

Key Requirements:

  • Bachelor's degree in business administration, marketing, or a related field.
  • Knowledge of content marketing trends, audience segmentation, and persona development.
  • Digital marketing skills such as search engine optimization, email marketing, and social media marketing.
  • Data analysis and interpretation.
  • Proficiency in marketing tools such as social media analytics, brand voice, and writing tools.