Data Driven Insights Leader

7 hours ago

Melbourne, Victoria, Australia beBeeStrategic Full time $150,000 - $170,000

We're on a mission to make beauty accessible to all, driven by a culture of collaboration and doing the right thing.

Senior Marketing Analyst Role

This is a senior role where your insights will directly influence decision-making, guiding multi-million-dollar marketing investments and elevating the performance of our much-loved rewards program.

As a strategic thinker, you'll partner closely with senior leaders to translate complex information into clear, actionable recommendations.

A typical week might see you building intuitive dashboards that become the go-to decision-making tool for executives, conducting deep-dive analysis on customer behaviour to uncover new opportunities, forecasting campaign performance to advise where to invest, acting as the bridge between marketing and data teams to ensure alignment, and meeting with external partners to optimise our data ecosystem.

Key Responsibilities:
  • Deliver advanced insights into loyalty, acquisition, and eCommerce that inform strategy and drive growth.
  • Own and evolve the marketing reporting suite, providing clear and engaging visualisations for daily performance through to board-level summaries.
  • Translate technical analysis into commercial outcomes, influencing decisions across marketing, digital, and executive leadership teams.
  • Apply predictive and advanced analytics to model customer behaviour, forecast campaign results, and guide investment decisions.
  • Build trusted relationships across marketing, data, and external analytics partners to continually improve our capability.
  • Identify opportunities to strengthen and expand our rewards program, increasing engagement, satisfaction, and customer lifetime value.
  • Champion a culture of data-led decision-making within the marketing team and across the wider business.

You are a data expert who can see both the detail and the bigger picture. You balance technical excellence with commercial acumen, and you know how to use insights to tell a story that inspires change.

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