Data-Driven Decision Maker
2 weeks ago
Drive smarter decision-making and elevate brand and marketing effectiveness by spearheading advanced analytics initiatives, including Marketing Mix Modelling (MMM).
About the Role- Develop robust attribution models, apply scientific principles to convert complex datasets into insights, and leverage predictive modelling and data tools to uncover trends and forecast outcomes.
- Champion data-led thinking and storytelling while upskilling the team and embedding modern analytics practices into marketing operations.
- Lead the development of analytics strategies to inform business decisions and drive growth.
- Collaborate with cross-functional teams to integrate analytics insights into marketing operations.
- Stay up-to-date with industry trends and best practices in analytics and data science.
- Hold a senior-level position with demonstrated experience in marketing analytics or data science.
- Possess deep expertise in marketing measurement methodologies and strong SQL and Python skills.
- Have a STEM-based academic background, ideally in mathematics, statistics, or a related field.
Join a dynamic and innovative organisation that values data-driven decision making and employee development.
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