Data-Driven Marketing Insights Specialist

11 hours ago

Melbourne, Victoria, Australia beBeePerformance Full time $100,000
Marketing Performance Analyst - Job Summary
Our organization seeks a skilled Marketing Performance Analyst to join our team. The ideal candidate will have strong analytical skills and the ability to connect the dots across different data sources.

Responsibilities include rewiring customer relationships through touchpoints analysis, identifying acquisition strategies that fuel sustainable business growth, and developing measurement systems to prove marketing's contribution to company valuation.

Requirements for this role include 4+ years of analyzing data in a business context, preferably in marketing. Proficiency in SQL, Google Sheets, and dashboard building is also required. Additional qualifications include the ability to navigate cross-functional conversations with ease and communicate insights effectively. This position offers autonomy to shape how we measure and improve performance.

The ideal candidate will have a strong understanding of data-driven decision making and be able to connect numbers on a screen to actual user experiences. They will also be proficient in communicating complex analysis into stories that stick. Key responsibilities include managing multiple projects and stakeholders without dropping balls and knowing when to push forward or loop others in. This role sits within our Paid Marketing team, working closely with colleagues across marketing functions.

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