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Customer Lifecycle Marketing Strategist
2 months ago
We are seeking a highly skilled Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team at CMC Markets Asia Pacific Pty Ltd. This is a permanent opportunity based in our Sydney office.
The successful candidate will work closely with our Growth and Product Marketing teams, as well as local marketing and distribution teams, to shape and optimize our customer strategy across the Australia and New Zealand markets.
Key Responsibilities- Assist in the delivery of the CMC Markets lifecycle strategy for both CFD ANZ and CMC Invest clients.
- Effectively manage lifecycle/CRM campaigns end-to-end using below-the-line channels.
- Develop advanced client journeys within the Braze marketing system using sophisticated segmentation, multiple communications, event triggers, and reporting.
- Support the broader Marketing team, as well as other key business units, in executing streamlined customer-centric product, operational, and legal communications.
- Identify opportunities to segment clients and deliver highly-personalized communications to the right person, at the right time, with customer-centric best practices and data-driven insights.
- Conduct regular campaign A/B and control group testing to optimize campaign performance.
- Report on the performance of campaigns to key internal stakeholders and suggest improvements.
- Provide insights-led reporting and recommendations to optimize lifecycle/CRM campaigns.
- Educate the wider marketing team and organization on best practices and the benefits of lifecycle-led strategies.
- Approx. 2 years in a similar CRM/Lifecycle/Direct marketing role.
- Tertiary qualification in Marketing, Business IT, or a related field of study.
- Previous experience using marketing systems, such as Braze, Salesforce Marketing Cloud, Adobe Campaign, or Marketo, as an advanced user.
- Some experience implementing dynamic content scripting, such as AMPscript or Liquid.
- Advanced knowledge of Excel.
- Project management and organizational skills.
- Ability to communicate throughout all levels of an organization, both technical and non-technical.
CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. We are a business in rapid transformation, currently investing heavily in digital people and technology.
We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued, and are able to do their best work.
