Senior Marketing Lead

6 days ago

Sydney, New South Wales, Australia Commonwealth Bank of Australia Full time
{"Role Overview"}

Senior Marketing Manager

Drive digital content marketing strategies across the Commonwealth Bank of Australia, crafting experiences that empower customers and drive business growth.

Reporting to the Executive Manager/Chapter Lead of Group Content and Publishing, this role requires a senior digital content marketer who can develop and execute end-to-end content strategies, leveraging insights to deliver high-quality content across various channels.

About the Job

  • Develop and execute a content marketing strategy that aligns with the bank's business objectives, fostering a culture of customer-centricity and driving brand awareness.
  • Collaborate with cross-functional teams to drive content creation, amplification, and distribution, ensuring seamless customer experiences and engaging content that resonates with our target audience.
  • Lead the development of the content calendar, ensuring timely and engaging content that meets our audience's needs and expectations.
  • Conduct performance analysis and reporting, using data to inform content marketing decisions and drive continuous improvement.
  • Maintain expertise in content marketing trends, best practices, and industry benchmarks, ensuring the team stays up-to-date with the latest developments.
  • Liaise with senior stakeholders to drive content marketing strategies forward, identifying new opportunities for content optimization and distribution.

Key Responsibilities

  • Develop and execute a content marketing strategy that aligns with the bank's business objectives.
  • Collaborate with cross-functional teams to drive content creation, amplification, and distribution.
  • Lead the development of the content calendar.
  • Conduct performance analysis and reporting.
  • Maintain expertise in content marketing trends and best practices.
  • Liaise with senior stakeholders to drive content marketing strategies forward.

Requirements

  • Strategic marketing capability with a creative flair.
  • Excellent attention to detail and curiosity about our product and service range.
  • Senior experience in digital marketing and/or content marketing in a fast-paced environment.
  • Content production capability (producing, writing, and/or editing).
  • Strong stakeholder management and communication skills.
  • Exceptional writing, editing, and digital user experience.
  • Excellent organisation and time management skills.
  • Experience working in an agile workplace with tight deadlines.
  • The ability to manage and deliver a high volume of quality content for a range of content channels.
  • Experience in end-to-end production using a CMS, preferably Adobe Experience Manager.
  • Experience with the Adobe Suite, including Adobe Analytics.

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