Senior Product Marketing Lead
1 week ago
We are seeking a Senior Product Marketing Manager to oversee the Ring and Blink product portfolio in the Australia and New Zealand markets. In this role, you will own go-to market and product marketing strategy and tactics, defining launch goals and metrics.
Key Responsibilities:
• Own the planning and execution of new product or feature launches for Ring and Blink brands in Australia and New Zealand.
• Work with the Marketing team to brief campaigns aimed at driving product adoption and retention.
• Collaborate with retail partners to identify opportunities to optimise Ring and Blink product education and placement.
• Conduct market research and analysis to identify trends, competitive landscape, and customer needs, informing product development, positioning and marketing initiatives.
BASIC QUALIFICATIONS:
• 5+ years of product or program management, product marketing, business development or technology experience.
• Bachelor's degree or equivalent.
• Experience owning/driving roadmap strategy and definition.
PREFERRED QUALIFICATIONS:
• Experience in influencing senior leadership through data driven insights.
• Experience working across functional teams and senior stakeholders.
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