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Crm & Marketing Specialist
2 months ago
We are seeking a highly skilled CRM & Marketing Consultant to join our team at Urbis. As a key member of our marketing team, you will play a pivotal role in driving stakeholder engagement and adoption through strategic marketing initiatives and CRM management.
Key Responsibilities- Maintain and update CRM databases to ensure data accuracy and integrity.
- Regularly clean and organise customer data to optimise system performance.
- Create and manage segmented customer lists based on behaviour, preferences, and demographics.
- Oversee the Preference Centre, ensuring customers can easily manage their communication preferences.
- Drive the development and execution of electronic direct mail (EDM) campaigns, including conceptualising ideas and creating content.
- Collaborate with the marketing team to align EDMs with broader marketing strategies.
- Develop and deliver training sessions for new CRM users, ensuring they understand system functionalities and best practices.
- Lead the coordination and distribution of regular CRM-based EDM communications to targeted audiences.
- Analyse performance metrics to refine and improve the effectiveness of future campaigns.
- Create concise, engaging Loom videos to provide on-demand training for specific CRM tasks and processes.
- Engage with the Business Development team regarding client targeting for EDMs / CRM activity generally, and alignment with the Client & Sector Program.
- Collaborate with Client & Sector Leads and key stakeholders on issues relating to client/sector initiatives and internal and external relationships.
- Coordinate marketing collateral to support Urbis sponsorships and events.
- Coordinate regular multi-channel marketing reports pulling data and insights from multiple technologies e.g. Microsoft Dynamics 365, Google Analytics, Meltwater, social media and other reporting tools.
- Coordinate internal communications activities for B&C including morning tea presentations, internal emails, induction presentations and intranet content.
We are looking for a professional with:
- Professional Services experience or in a B2B setting (min 2 years).
- Proven experience writing and editing content aligned to brand and writing style guides.
- Proven track-record and hands-on experience utilising key marketing software including website CMS, CRM and email marketing software.
- Proven experience working with and coordinating marketing activity with Microsoft Office tools especially Word, Power Point, Outlook and Planner.
- Experience with Google Analytics, Linked In Advertise, Google Ad Words, and Photoshop a bonus.
Urbis is committed to fostering a work environment that is inclusive, supports flexibility, and welcomes diversity. We are proud to be an equal opportunity employer. Aboriginal and Torres Strait Islander people are encouraged to apply. Urbis is an employer of choice for gender equality (EOCGE), recognised through the Workplace Gender Equality Agency (WGEA).
