CRM and Marketing Automation Strategist

4 weeks ago


Brisbane, Queensland, Australia S2M Digital Recruitment Full time

**Role Description**

We are seeking a highly skilled CRM and Marketing Automation Specialist to join our dynamic agency team at S2M Digital Recruitment. This role will focus on enhancing a client's CRM and marketing automation capabilities.

Key Responsibilities:

  • Manage and optimize the client's CRM platform to ensure accurate data, segmentation, and customer journey development.
  • Implement and manage marketing automation tools for workflows, drip campaigns, and lead nurturing.
  • Collaborate with cross-functional teams to design and execute integrated marketing campaigns across multiple channels.
  • Establish lead scoring, nurturing processes, and align efforts with the client's sales teams for seamless handoffs.
  • Track and report on campaign performance, providing actionable insights to improve ROI.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in CRM management and marketing automation, with Salesforce being highly preferred.
  • Strong analytical skills and proficiency in digital marketing tools.


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