Loyalty and CRM Marketing Specialist
2 weeks ago
Job Title: Loyalty and CRM Marketing Specialist
Job Summary: We are seeking a highly skilled Loyalty and CRM Marketing Specialist to join our team at Minor Hotels. The successful candidate will be responsible for managing, optimizing, and executing the planning, delivery, and analysis of email marketing campaigns, as well as engagement strategies for our CRM program across Australia and New Zealand.
Key Responsibilities:
- Execute email marketing campaigns using Salesforce Marketing Cloud
- Build EDMs utilising our email editor and templates, with continuous testing and troubleshooting to ensure optimal performance
- Collaborate with the marketing team to coordinate content, imagery, and copy for the creation of EDMs
- Conduct A/B testing for creative assets and campaigns through our CRM platform
- Develop reports and provide insights on the effectiveness of our email marketing efforts
- Partner with external agencies and third-party vendors to create content supporting email marketing and social media advertising
- Utilise Asana, our project management tool, to ensure timely execution and review of email marketing campaigns while coordinating with cross-functional teams
- Collaborate with other departments to ensure the seamless delivery of social media advertising aligned with our loyalty program
- Engage with regional and global CRM teams to support campaign planning and execution
Requirements:
- Proven experience in email marketing, CRM, and digital marketing is highly valued.
- Prior experience with Salesforce Marketing Cloud or similar CRM platforms is essential.
- Outstanding written and verbal communication skills, with a demonstrated ability to build and sustain strong professional relationships.
- Strong attention to detail and the ability to grasp complex technical systems, ensuring the delivery of high-quality results in all projects.
- Ability to work independently, consistently achieving results while managing time and resources efficiently to meet project deadlines.
- Experience collaborating with remote teams and coordinating with external vendors, fostering productive partnerships that contribute to project success.
- Demonstrates a proactive, solution-oriented approach, with a focus on efficiency and process improvement to enhance overall productivity.
- Previous experience in the hotel industry is highly advantageous.
What We Offer:
- Competitive salary, which is negotiable based on experience
- 50% discounts on accommodation across all Minor Hotel brands in Australia and New Zealand
- Access to Minor Hotels ANZ paid parental leave benefits
- 20% team member's friend and family discount on accommodation across all Minor Hotel brands in Australia and New Zealand
- Additional paid leave including Birthday and Study leave.
- Educational Financial support may be available to those who undertake development relevant to the company's business requirements.
- NIB Insurance discounts
- Discount savings and cash back from over 400 popular retailers in Australia and New Zealand
- Entertainment and experience discounts (Opera Australia; Australia Zoo; BRG Brands- Experience oz, Adrenaline and RedBalloon)
- Discount on Furniture
- 50% off The Coffee Club VIP membership and discount on Minor Hotels F&B outlets across the globe
- Wellbeing programs with Uprise (EAP)
- Wellness Programs at Elysia Wellness retreat Accommodation, all F&B, all Wellness Activities, Spa Treatments (depends on length of program to how many) and Wellness one on one consults
About Us:
Minor Hotels is a global hospitality company with a diverse portfolio of over 530 properties across 50+ countries. We are committed to delivering exceptional guest experiences and creating a positive and vibrant work environment for our team members.
How to Apply:
Only candidates with working rights within Australia or New Zealand are eligible to apply. Please submit your application, including your resume and a cover letter, to [insert contact information].
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