
Channel Sales Specialist
1 day ago
Job Overview
The role of a Channel Activation Executive is to partner with brand owners and channel sales teams to develop marketing plans that align with brand, customer, and distribution strategies.
Main Responsibilities:
- Drive delivery of shopper activations, retail media, and marketing campaigns that create mutually beneficial outcomes for stakeholders.
- Support the development and execution of joint business plans with principal partners, ensuring timely and effective market activations.
- Lead the execution of retail media and customer-led campaigns, ensuring alignment with key objectives, customer priorities, and category growth strategies.
Budget Management:
Oversee budgets for shopper activation and retail media initiatives, ensuring effective allocation and return on investment.
Project Coordination:
Coordinate in-field merchandising and project delivery to meet agreed specifications, timelines, and performance expectations.
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