Channel Marketing Specialist

3 days ago

Adelaide, South Australia beBeeMarketing Full time $95,000 - $105,000

This role is focused on developing and implementing channel marketing strategies to drive shopper activation and retail media campaigns.

Working closely with wine brands, you will partner with brand owners and channel sales teams to create tailored marketing plans that meet brand objectives.

  • Create three-way wins for principals, customers, and the business by driving shopper activations and retail media campaigns.
  • Support joint business plans with principal partners to ensure timely best-in-class activations.
  • Develop and lead retail media and customer-led campaigns that align with principal objectives, customer priorities, and category growth strategies.
  • Oversee A&P budgets for shopper activation and retail media within the retail channel.
  • Coordinate in-field merchandising and project delivery to meet agreed specifications, timelines, and standards.
About the Role

This is a key role in our organization, requiring proven experience in brand or customer marketing. Tertiary qualifications in marketing, commercial, or e-commerce disciplines are highly regarded.

A strong understanding of marketing principles, including communication skills, problem-solving ability, and self-motivation, is essential for success in this position.

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