Lead Email and Direct Marketing Strategist

1 day ago

Melbourne, Victoria, Australia beBeeEmailMarketing Full time $109,093 - $118,091
Job Summary

This is a senior-level position that oversees the development and execution of comprehensive email and direct marketing strategies, driving customer engagement, retention, and operational efficiency.

  • The ideal candidate will lead lifecycle marketing programs, ensuring data-driven communication and alignment with business objectives.
  • They will oversee campaign planning, creation, and execution, including newsletters and automated flows.
  • A strong understanding of martech strategy and stakeholder engagement is required to support cross-functional KPIs and compliance obligations.

Critical skills include a test-and-learn mindset, championing direct communication best practices, and staying up-to-date with industry and regulatory standards.

About This Role

The successful candidate will bring significant experience in lifecycle or 1:1 marketing, gained in creative, media agency, or marketing client-side environments.

They will have a deep understanding of how to turn business needs into actionable marketing solutions, being analytical and creative with proven project management skills.

Experience with CMS and CRM platforms like Adobe and Salesforce, as well as analytics tools like GA4 or Adobe Omniture, is essential for success.

Excellent interpersonal and influencing skills are required to manage various stakeholders, with the ability to prioritize tasks effectively.

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